Captiv8, the sole data-driven influencer marketplace, has managed to raise $2 million in seed funding from leading tech investors. The startup provides brand connectivity services through influencers on platforms such as Twitter and Instagram.
Captiv8 was founded by the creators of mobile ad exchange network, Mobclix. It received seed funding from top tech investors like Social Capital, United Talent Agency (UTA), Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf, and Jason Calacanis’ LAUNCH Fund.
Currently, Captiv8 is the only platform that allows marketers to promote content and monetize their target audience. It enables brands to have their own set of audience and followers, by selecting the right influencer. Marketers use Captiv8 to research trending content to create and showcase their individual database. It caters to digital media influencers looking for viral contents that can engage audience instantly.
Captiv8 has many celebrities from media and fashion industry in its clientele too. It uses data-driven approach and technology to accurately predict and recommend which influencer would be best for a particular company’s branding initiatives. Captiv8 co-founder, Krishna Subramanian described this method as “predictive data to drive authentic brand engagement.”
— Captiv8 Labs (@Captiv8labs) April 19, 2016
Captiv8’s clientele includes giants such as Microsoft, Amazon, and Johnson & Johnson. The company is coordinating with over 125,000 influencers including big names like iJustine, Zach King, and Casey Neistat. To assess how influencers are performing across multiple web and social media platforms, it is using familiar context like mentions, hashtags and location tags.
Founded in 2015 by Sunil Verma, Vishal Gurbuxani, Krishna Subramanian, and Taz Patel, the company is headquartered in San Francisco, California.