The partnership will focus on combining influencer content along with visual commerce to simplify the purchase decision and shorten a customer’s path-to-purchase
Collective Bias, an Inmar company, partnered with Curalate to drive revenue through increased shopping with the help of influencer content. With the help of Curalate technology, Collective Bias will produce influencer blog content with clickable product images encouraging consumers to make direct purchases by simply clicking on those images, which would promote higher levels of engagement and sales.
Bill Sussman, President, Collective Bias and Senior Vice President at Inmar, said, “Our Social Fabric community of 9,000+ influencers reaches more than 120 million consumers, who spend significant time engaging with their authentic and inspiring content. Our partnership with Curalate turns our content into a great tool for brands looking to close the gaps along the path to purchase. As influencer campaigns continue to grow into one of the most important marketing strategies for brands, a seamless integration of content and commerce will be what drives real results.”
While conducting a survey, Collective Bias found out that almost 60% of US consumers prefer consulting social and blog content before making a purchase decision or shopping. Curalate’s technology has been integrated with Collective Bias’ Social Fabric platform to drive direct purchases or shopping experience as soon as consumers click on those ‘shoppable’ product images embedded in the content. This seamless connection between the content and the direct purchase action allows brands to empower commerce and enhance their website traffic by 150%, with a 79% increase of average time spent on the site. In addition, the revenue per visit also increased by 45%.
Curalate’s Discovery Driven Commerce solutions powered by its visual content created by Collective Bias influencers can effectively drive commerce while revealing the products and giving consumers direct access to purchase. Apart from driving revenue and traffic, it also helps brands analyze valuable consumer data around their experiences that can drive sales for CPG products.
According to Curalate CEO and co-founder Apu Gupta, “We’re making it easy to go from inspiration to transaction. With Curalate, a consumer simply taps on a picture to see all the products within it, making discovering new products intuitive and fun. This innovative partnership between Curalate and Collective Bias combines the ability of influencers to inspire with the ability for consumers to take action.”
Also Read: Key Trends of Influencer Marketing in 2017