Dovetale, by introducing its latest cutting-edge social media intelligence tool, is ready to transform the way businesses match their brand assets with social media influencers. In 2017, branded content will supersede the relevance of SEO and keywords significantly, though not entirely. Rather than solely relying on the traditional keywords and follower analytics, marketers can leverage the most recent MarTech tool for content discovery and influencer marketing based on intended customer experience and engagement.
Top online businesses are increasingly relying on branded content and influencers to engage customers on social media and emails. Customer experience is a vital aspect of generating ROI from influencer marketing, especially when it involves branded repositories including images, videos, blogs, and so on. MarTech for influencers is all set to get smarter and sleeker.
Dovetale’s latest offering is an influencer finder that works on image recognition and machine learning (ML) algorithms. The launch of first-of-its-kind recommendations engine enables brand marketers to find, connect and distinguish influencers and their content based on ML. As the leading influencer marketing and community collaboration platform for social media, Dovetale already offers a comprehensive bundle of web-based influencer marketing solutions for branded content.
What prompted Dovetale to introduce an AI-powered influencer search tool?
Top CMOs see 2017 as the ‘Year of AI Big Bang” – a year that will witness the convergence of “intelligence” and “automation” in all of MarTech stack. As B2B commerce gets competitive and volatile, CMOs are ready to invest in AI-based capabilities to connect with customers seamlessly. All that, without losing out on customer experience, especially in mobile-centric campaigns.
“Our recommendations engine is just one aspect of our platform that gives brands and agencies a whole new way of creating or enhancing their influencer strategies,” said Mike Schmidt, Founder of Dovetale.
“Influencer marketing is at a standstill — the marketplace platforms that exist are not targeted and optimized to help brands succeed. We have developed a true technology platform that brings back the strategy, accountability, and trust in influencer marketing.”
Inspired by the AI wave in advertising and marketing, Dovetale’s MarTech engineers adjoined technology and data powering this ML algorithm to discover influential brand promoters on leading social media websites, including YouTube, Facebook, Instagram, Twitter, and Twitch.
What Brand can Marketers Do with Dovetale’s latest Tool?
Dovetale’s latest offering is a quick ROI-generator, optimizing the entire effort that goes into building a powerful influencer marketing strategy. By leveraging image recognition and ML capabilities on Dovetale’s existing platform, brand managers have to just upload images that match the look and feel they desire, such as black and white photography or images related to specific interests. And Voila! You have your tailor-made list of influencer’s ready in less than a minute.
Dovetale runs the fed images through its AI/ML platform, returning a curated list of qualified influencers that match every aspect of your branded content strategy – be it of any size and reach.
B2B companies use Dovetale’s brand influencer marketing platform to –
Apart from the recommendations, B2B marketers can find content creators by explicitly entering specific keywords and social metrics, which returns the influencer’s channel growth, audience location, social stats, and demographics.
B2B marketers can build, grow and optimize their relationships with influencers and subject experts with an easy-to-use interactive dashboard.
Dovetale users can integrate their influencer’s account with one-click payments for easy and secure processing.
Get detailed live performance reports to assess campaign performance in real time, including outlining analytics on audience gender, age, and location.
In 2017, how worthy is it to have a MarTech tool for influencer marketing and Image recognition?
According to a McKinsey study, influenced content promotion drives twice the sales of paid advertising and 37% more customers. Peer recommendations, social media flavoring and word-of-mouth promotions in B2B commerce play a much greater role in purchasing decisions attributed to social media. Influencers, by virtue of their expertise and social engagement, not only have a respectable number of followers but also have a lot of knowledge. Intelligent MarTech tools for influencer marketing enables brands to identify influencers who have the right expertise and credibility on the subject and relationships that the company is looking to promote. For brands looking to engage customers directly through 1:1 personalized interactions, influencer marketing tools is an absolute no-miss in 2017.
Influencers, by virtue of their expertise and social engagement, not only have a respectable number of followers but also have a lot of knowledge. Intelligent MarTech tools for influencer marketing enables brands to identify influencers who have the right expertise and credibility on the subject and relationships that the company is looking to promote. For brands looking to engage customers directly through 1:1 personalized interactions, influencer marketing tools is an absolute no-miss in 2017.
For brands looking to smartly engage customers directly through 1:1 personalized interactions across social media, an influencer marketing tool is an absolute no-miss in 2017.
“Influencer marketing can drive serious revenue for brands, but the platforms that will carry brands into the future will not just deliver influencers. Dovetale helps educate brands during the process while making it easy to see the direct impact influencer marketing has on their campaigns, so they can eventually own their influencer marketing strategy,” said Schmidt.
Cost-wise, influencer marketing tools are yet to prove their ROI-effectiveness. However, an influencer marketing tool is way cheaper than paid advertisements. If it clicks, influencer marketing could well be the most effective long-term marketing strategy for cross-channel promotions.