Redbrick Launches Cloud-Based Application for Influencer Marketing Campaigns

Redbrick

Team Offers Free Trial To Streamline Influencer Management And Help Marketers Focus On Scale

RedbrickCanada’s second-fastest growing software company, announced the release of their latest product, Assembly, a cloud-based application that allows brands and marketing agencies to manage all of their influencer marketing campaigns in one centralized location.

Redbrick officially launched Assembly on Product Hunt on July 18th, and the team is now offering influencer marketing professionals a free 15-day trial to help manage and scale their campaign ROI with ease.

Marco Pimentel Redbrick
Marco Pimentel

“Whether it’s at the brand or agency level, managing one influencer campaign is tedious and time-consuming enough, let alone managing dozens or even hundreds of them simultaneously,” said Redbrick CMO Marco Pimentel. “Our goal with Assembly was to streamline influencer management by bringing all the moving parts together in one neat package to prove that it doesn’t have to be hard to demonstrate ROI.”

Influencer marketing is seeing an explosion in popularity, with 84% of marketers saying they planned on launching at least one influencer campaign during the next 12 months.

“Brands across virtually every market are allocating major resources into leveraging the power of peer influence on social media by having their products promoted by celebrities and niche thought leaders alike while gaining organic, targeted exposure to their loyal social followers — followers who already happen to be paying attention to what they have to say,” said Assembly CEO Neil Henderson.

Also Read:  Developing Customer References for Technology Marketing: Some Things Have Changed While Others Remain the Same

An attractive proposition indeed for those trying to reach audiences in an age where they’re blinded by conventional ads and 47% of consumers are deploying ad blockers. Even more so considering it’s been noted that consumers trust authentic content 92% more than traditional marketing tactics.

Assembly is perfectly aligned with these trends, and the Redbrick team emphasizes their product’s ability to prove ROI thanks to an intuitive interface and comprehensive features.

Assembly is the technology that provides marketing teams with all the resources they might need across the entire campaign lifecycle. The influencer marketing platform has been referred to as the influencer CRM for marketers in search of a smarter way to manage their campaigns. Key features include influencer onboarding, campaign management, real-time analytics reporting and tracking, in-app payments, and more.

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