SharkReach, Inc., a millennial influencer marketing company, announced today that its influencers have facilitated the early success of “Rogue One: A Star Wars Story”.
It shot to #1 at its box office weekend. Box Office Mojo reports gross earnings of $290 million worldwide. SharkReach influencers supported the marketing efforts of LucasFilm to drive social engagement around #RogueOne, resulting in @StarWars & #RogueOne trending heavily on Twitter.
This marks another success for SharkReach with movie social marketing, the previous being Straight Outta Compton. It put together a compelling campaign which utilized celebrity influencers as well as the sons of the actual members of NWA, the group the movie is based on.
Steve Smith, CEO (SharkReach) stated, “Many of our influencers are big fans of the Star Wars franchise. SharkReach facilitated their screening of Rogue One and further engaged those who were most enthusiastic to share exclusive clips to help drive excitement across all their social platforms. Influencer marketing continues to be a high-growth core business unit of SharkReach. We are also aggressively increasing our digital marketing capabilities portfolio to include digital creative through our recently acquired subsidiary Mastermind Involvement Marketing and expansion into Gamification. Our focus is squarely on ‘Generation Social’, which is the heart of today’s entertainment industry’s marketing strategies”
The reach of #Rogue One has exceeded 16 million impressions across Snapchat, Instagram, Facebook and Twitter.