Snips Social Insights will offer analytics and audience demographics for influencers to measure brand engagement across social media. The new platform helps to optimize content and maximize brand engagement
Snips Media today unveiled Social Insights, a new platform for influencers that offers real-time analytics and audience demographics. Social Insights allows influencers, bloggers, and content creators to better understand their audience and optimize engagement across social media, web, mobile apps, email, and messaging platforms.
Currently, all Snips influencers and advertisers can access Social Insights through a subscription model. The performance-driven influencer network connects brands with audiences across all digital platforms — social media, web, email, mobile apps, text messages.
“Audiences vary greatly across social media. Followers on Instagram and Snapchat will likely be younger and have very different interests than those on Facebook and Twitter,” said Dr. David Zaretsky, CEO and founder of Snips. Dr. Zaretsky explains, “Social Insights provides a unified platform for influencers to better understand their audience, so they can optimize what content and offers to share when to share it, and what platforms to share it on.”
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Why do Social Media Engagements Fail?
Marketers recognize the more you know about your social followers, the easier it is to create and share content they will find valuable — the key ingredients for driving engagement, growth, and building a business. But, most social media sites provide little or no audience demographic information, leaving influencers with very little knowledge about their social communities to build brand relationships.
Social Insights fills this gap by providing influencers a snapshot of their entire social audience demographics, including age, gender, ethnicity, education, income, interests, and others. Using this data, influencers can optimize their content strategy and offerings to fit their audience interests and increase engagement.
“Social Insights was developed to help influencers grow their business and for marketers to reach their audiences more effectively,” said Zaretsky. “Brands can now build influencer campaigns and programmatically reach audiences that meet their specific demographics — all on one platform.”
Social Verify + Social Insights Offer a Unified Social Media Platform
Social Insights is an extension of Snips Media’s Social Verify platform, a tool for authenticating social media traffic and measuring influencer campaign performance. With the growing number of bots and non-human traffic plaguing social media, marketers are increasingly finding it difficult to engage the right influencer and evaluate the success of a campaign. Together, Social Verify and Social Insights create a unifying platform that solves both problems.
“Social Verify filters out the fraudulent traffic so you’re measuring only real human engagement,” Zaretsky explains. “Social Insights then analyzes only the clean traffic, which results in a more reliable picture of an influencer’s audience engagement and demographics.”
Through Snips, advertisers can work with social influencers to promote content, run online contests and giveaways, or sponsor organic content with high-impact advertisements. More than 15,000 influencers and brands rely on Snips’ network to create monetization opportunities and drive audience engagement.