Little Bird secured seed funding in 2012 from Dallas Maverick’s owner Mark Cuban and other tech industry leaders, just a year after it was founded. The Oregon Angel Fund invested in it two years later followed by another round by Jason Calacanis’ AngelList Syndicate.
Little Bird chairman and co-founder Marshall Kirkpatrick, formerly a TechCrunch writer, said his company’s technology today is exactly what his team set out to build initially. Here’s how it works:
“Little Bird discovers the most influential people in any field, with influence measured by connections a person has built with other experts in their specific field using a ‘9 out of 10 dentists recommend’ model.
Once a big map of influencers and experts has been built, which takes under 5 minutes, then the system tells our customers which of those influencers are already part of their community online, who competitors are connected to, what the hottest conversations among those influencers is, and we deliver alerts over time whenever something important happens.”
This is Sprinklr founder and CEO Ragy Thomas’ 11th acquisition after it raised $105 million at a $1.8 billion valuation. Back in September CNBC reported giants like Adobe, Oracle and Salesforce were acquiring startups to “Crush this unicorn’s social media empire”.
Sprinklr aims to be a complete social media management platform for the enterprise, plugging in to existing legacy CRM, email and CMS systems. This enables employees to collaborate in real-time across business units, markets and departments to manage customer experience, at scale.
With 1200 employees at 13 offices worldwide, its client list includes over 1200 brands include half of the Fortune 50 and industry giants like Microsoft, Nike, Dell and P&G.