Seasoned PR Pro Joins Groundbreaking Tech Start-up to Build Brand Awareness For Local Services Platform Based on Trusted Recommendations
Romio, a NYC-based start-up founded by CEO Tarik Sansal, hired seasoned expert, Min Tak, to lead its public relations and communications programs to drive awareness of its new local services platform based on trusted recommendations of friends and experts. Min oversees the development of strategic PR and social media campaigns, manages stakeholder communications and brand development.
With a soft launch currently underway, Romio will change the way consumers search, discover and book local services – challenging generic search engine research and taking out the “anonymous” from reviews. For the self-employed community, the platform is a gateway to identify and engage with new customers and increase prosperity.
“Min’s PR know-how transcends many areas of our organization from steering our marketing strategy to product development,” said CEO Tarik Sansal of Romio. “Her extraordinary focus on results, dynamic intuition and years of communications expertise makes Min the right leader to help shape the Romio brand.”
Prior to Romio, Min Tak was a Senior Vice President at Edelman NY, managing the Travel & Tourism group where she built a track record for winning new business and developing meaningful PR campaigns that created brand relevance for boutique to global organizations. Min’s deep understanding of target audiences and clever ability to reach them effectively made her a sought-after counselor in her past roles ranging from executive positions at Coyne PR, DeVries Global and Dentsu Inc.
“It’s a great time to join Romio, with a product ready to be in the hands of every consumer in the fall and a team truly inspired to help the ordinary individual succeed,” said Min Tak. “The fundamental principle of the brand platform is game-changing. It’s an ambitious social movement – not just a utility. I’m looking forward to sharing the surplus of rich human stories and technological innovations of Romio to the media and beyond.”