Brand Networks, the award-winning provider of solutions that simplify social™, announced that the company has been named a “Leader” by Forrester Research, Inc. in the report, “The Forrester Wave™: Social Advertising Technology, Q3 2017.”
For this report, Forrester evaluated companies based on 36 distinct criteria, summarizing each vendor’s current offering, strategy and market presence. To position themselves for success, vendors not only need established partnerships with the leading social channels, but should also be integrating with the broader digital advertising ecosystem.
“We believe our position as a leader in the Forrester Wave validates our continued commitment to advancing our technology and customer success. Over the last four years, our team has doubled down on utilizing data and analytics to power smarter decision-making within our platform. The advertising landscape is constantly evolving. We empower those who use our tools to go beyond simple social media ad buying and advance into making more informed and even automated advertising decisions by leveraging real-time data,” said Todd Taplin, CEO of Brand Networks.
In this report, Forrester highlights Brand Networks as “one of the social adtech pioneers pushing for marketing ecosystem integration, especially in marketing measurement and optimization, business intelligence, and CRM.” In addition, Forrester says that Brand Networks’ “clients offer praise for its proprietary Optimize Now algorithm…” that maximizes the cost and performance of ads in near real-time using artificial intelligence.