Lithium Unifies Paid, Earned and Owned Social On a Single Marketing Platform

Lithium Social Media Management Now Supports the Most Social Ad Integrations in the Market, Adds New Listening and Competitive Benchmarking Capabilities

Lithium Technologies announced a series of significant enhancements to its social media management platform. Lithium Social Media Management will now integrate with ad automation tools Brand Networks, Nanigans, and Smartly.io to give marketers the ability to manage paid and organic content together. Additionally, the social media platform also announced integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.

Lithium was recently listed as a Leader in “The Forrester Wave™: Social Media Management Solutions, Q2 2017”. Currently, Lithium is expanding its next-generation product to help brands centralize and scale their social marketing and engagement efforts.

Currently, Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its online communities, and 850 million online profiles scored through Klout.

Rob Tarkoff, President, and CEO at Lithium, said, “Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors. With this next generation of our social media management product, we want to make things simple for brands to manage digital at scale within one unified, integrated platform.”

Integration with Paid Ad Automation Tools Offers Marketers More Choice

Lithium now supports the most ads integrations on the market, giving marketers more choice in their preferred ads partner and enabling them to schedule and analyze paid ads alongside organic content. Ads integrations with paid ad automation tools Brand Networks, Nanigans, and Smartly will make social media analytics more refined.

Todd Taplin, CEO of Brand Networks, mentioned, “Our customers have longed for a partnership that replaces the siloed approach to data gathering with a holistic social media strategy. Interoperability like this is key to achieving next-level efficiency and performance. Our best-in-class social advertising platform, paired with Lithium’s engagement platform, will streamline how marketers drive real business results through social.”

Peter Caswell, CEO, NetBase, adds, “Top brands and agencies deliver superior customer experiences by listening to their customers—across channels globally—and acting on it in real time. Our strategic partnership with Lithium marries leading intelligence capabilities with in-the-moment, strategic action, that drives immediate impact to the business.”

By integrating with social listening and intelligence platforms, Netbase and Synthesio, Lithium allows marketers to sharpen their campaign strategies, act upon trends and intelligence, and better manage brand health. Moreover, marketers will be able to access the Social Impact Ranking – a new competitive benchmarking capability, to measure how their campaigns stack up against competitors in areas like influence, sentiment, audience and more.

Comprising social media management and communities, the Lithium engagement platform enables brands to manage multiple digital touch-points, facilitate millions of conversations, and drive smarter decisions through data – connecting customers, content, nd conversations at the right digital moment.

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