SOCIAL GEAR releases new Business+, a SaaS platform to unlock Facebook and Instagram for SMBs

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SOCIAL GEAR has released an enhanced version of its community management software “Business+”. Available as a low-cost SaaS (Software-as-a-Service) offering suitable for small and medium-sized businesses (SMBs) with limited resources, the new Business+ enables customer businesses to fully utilize the latest and greatest features of the Facebook and Instagram platforms through a drastically simplified administration interface. Technology and service customizations to Business+ are also available as managed service offerings to customers with advanced requirements.

A certified, multi-specialty Facebook Marketing Partner with advanced technical capabilities, SOCIAL GEAR designed Business+ to implement an innovative Online-to-Offline solution that enables customer businesses to optimize online campaigns to drive offline traffic and sales without any installation of special hardware such as beacons or point-of-sale (POS) terminals. Business+ also streamlines and where possible automates operations such as post creation including canvas, ad creation including the Facebook pixel implementation, and Facebook Messenger chat bot configuration—all from a central Product Catalog managed by the customer directly through an intuitive UI or synchronized with existing data managed in E-Commerce platforms like Shopify or Magento.

Business+ will initially be made available as a limited release in a few select countries. A subsidiary of transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), SOCIAL GEAR will leverage its corporate group’s global presence to later extend the availability of Business+ worldwide, with focus on fast-growing regions such as Asia-Pacific, Latin America, and EMEA.

Irene Yap, Global Marketing Solutions Partnerships APAC at Facebook, comments on the release: “SOCIAL GEAR’s new offering wraps our platforms’ powerful features in a user-friendly package that businesses around the world can use in a simple and fuss-free fashion. We are hopeful the product will enable more businesses to harness the full powers of Facebook and Instagram.”

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