New offering will help Vivial’s customers increase Facebook engagement through proven SaaS-based platform
Advertising technology company, Vivial announced the integration of Facebook advertising capabilities into its SaaS-based digital marketing platform to enable local businesses to leverage the targeted reach capability of Facebook.
Supported by a dedicated Vivial account manager, Vivial’s SaaS Platform provides customizable websites, content marketing, search optimization and social media marketing for businesses of all sizes.
“At Vivial, we are constantly working to build products that take the complexity out of digital marketing for local businesses,” said Laura Cole, Vice President of Marketing, Vivial. “Our customers will be able to launch Facebook advertising campaigns using a determined budget while targeting a defined audience directly through Vivial’s SaaS-based platform. The campaign management and reporting are integrated into the customized analytics dashboard, creating a streamlined approach for creating, implementing and monitoring Facebook ad content.”
Small businesses can gain more customers
Facebook offers the best campaign targeting and bidding options of any ad platform. Its deep interest targeting makes it easier to ensure the marketing content is seen by the right audience. Small businesses can also retain customers on the platform by pushing their offers to the right audience at the right time online.
Due to its 1.23 billion daily active users, Facebook offers increased exposure to more customers. The engagement tools such as new types of video content are gaining popularity.
Facebook is turning into the yellow pages of SMBs
The bulk of consumers seeks out local businesses online in the U.S. A recent Manta report points out that Facebook has become the new yellow pages where consumers try to find local businesses. As per the survey, SMBs with a Facebook page said that the time invested in Facebook pays off for their business. Among the SMBs surveyed, 51% did not have a Facebook Page as they consider themselves free from the need of it.
The over 100 years old company, Vivial has received several recognitions, that includes ‘Fifth Hottest Technology Company’ from Forbes; and ‘Best Local SEO Company’, by Top SEO.