The partnership will jointly bring more value to organizations seeking out reliable social media data for their work
Socialbakers, a leading social media analytics provider, is now a Statista data partner. Socialbakers will supply Statista with high-quality social media data pertaining to Twitter and YouTube, giving Statista customers access to data around fan growth, engagement, interactions and content posts.
Friedrich Schwandt, CEO at Statista, recognizes the value Socialbakers add as a data partner. Schwandt says, “Social media metrics and figures on influencer marketing are key to a broad base of Statista clients, including communications agencies, marketing departments, and digital media professionals.”
In an ever evolving market such as the publishing and marketing business recent and reliable data is fundamental to decision-making. Therefore, Socialbakers data is an enrichment for our research platform and our clients.
The Prague-based social analytics company has an extensive social media dataset, which includes nearly 10 billion content pieces from almost 10 million social profiles gathered over 8 years. This data can be accessed via the Statista research platform to give users powerful and relevant insights into the usage of these two leading social media platforms.
“We’re excited to be partnering with Statista to provide deeper social media insights to Statista’s broad base of users,” said Dr. John Malatesta, Chief Marketing Officer and EVP at Socialbakers. “Statista is one of the leading statistics companies on the internet and Socialbakers is the trusted source for social media analytics. With this partnership, we will jointly bring more value to organizations seeking out reliable social media data for their work.”
With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics, and related information. Statista’s client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users have registered with Statista.
Socialbakers offers a comprehensive set of social tools to thousands of enterprise brands and SMBs. Customers use the enriched suite to measure and analyze performance against competitors across the industry. From growing customer interactions to delivering omnipotent content for social media marketing, Socialbakers and Statista will help marketers to dive deeper into social media analytics and enable effective tracking of how audiences interact with content.