NovoRoll Secures $2.5M to enhance cross-device video advertising platform


The Technology Company Secured New Funding To Further Expand Its Brand Safety, Viewability, And Fraud Prevention Capabilities 

NovoRoll, a leading and fast-growing cross-platform monetization and advertising technology provider, announced today that it secured a multi-million dollar financing facility from Silicon Valley Bank (SVB) to significantly expand the company’s global presence, enhance its engineering resources, and continue its ongoing investments in multi-vendor viewability and fraud detection solutions, to support its growing list of publishers, app developers, and demand partners.

Yuval Gliks NovoRoll
Yuval Gliks

Yuval Gliks, NovoRoll’s CEO said, “Because of our investments in fraud prevention and programmatic automation, we are growing our business at rates much higher than the overall industry. These solutions are helping us satisfy the increasingly complex needs of both our publishers and demand partners. We found a great financing partner to work with in SVB. Their clear understanding of the ad tech industry makes them an ideal partner to grow with, not only in the US, but also in new markets such as Europe and APAC.”

Trefor Bacon, Vice President, SVB, said,”We’re pleased to provide this credit facility to NovoRoll as the Company realizes its exciting roadmap and expansion plans. Our goal is to provide the Company with the right financing, connections and global services it needs to be successful.”

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