Video Advertising

GDM Group Unveils Take1 for Video Advertisers to Ensure Brand Safety

GDM Group Unveils Take1 for Video Advertisers to Ensure Brand Safety
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Take1 is a data-driven solution that integrates easily with cross-platform adaptation and matches supply and demand for online video advertising

Global Digital Marketing Group (GDM Group), the digital performance marketing company that empowers the world’s leading brands and agencies to engage global audiences, today launched Take1, a video advertising solution for engaging worldwide audiences in a brand-safe environment.

When buying from programmatic vendors or indirect supply sources, Take1 uses several tools such as Moat Analytics and DoubleVerify, to monitor for suspicious activity and prevent fraudulent traffic to ensure quality impressions.

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Leveraging GDM Group’s international database and technical capabilities, Take1 is a data-driven solution that integrates easily with cross-platform adaptation and matches supply and demand for online video advertising. Its dashboard provides buyers and sellers with detailed attribution and expansive filtering options to give total control over campaign traffic. In addition, Take1 offers exclusive deals premium placements for profitable monetization on a CPM basis.

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“With digital video advertising spend expected to reach nearly $15 billion by 2019, the large rise in demand for online video promotion prompted GDM Group to launch Take1,” said Dmitry Atamanyuk, CEO of GDM Group. “Now, advertisers have the means needed to run a cost-efficient and engaging digital video advertising promotion or campaign.”

To ensure full transparency and quality inventory for advertisers, Take1 is integrated with hundred of publishers and all major video supply sources, including Fiksu DSP, ASKfm, FreeMyApps and Waywire Global, who have been manually screened and are required to meet a set of standards.

When screening publishers, Take1 team members look at three factors —

  • The user’s perspective and how the portal’s content resonates with the audience and the impression it makes;
  • viewership numbers and worldwide and local ratings; and
  • suspicious metrics and inventory demand.

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“Doing business with Take1 is pleasant and efficient,” said Ben Kahlon, Head of Product and Operations at AniView. “Their result-oriented approach makes it easy to find common ground for cooperation and quickly make the right move for all parties involved. Highly recommend the company for anyone dealing with online video advertising.”

To date, Take1 has manually screened more than 500 publishers who can own more than 100 websites per publisher.

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