Bloomberg Media will collaborate with Twitter to provide an unprecedented live experience for video news consumers around the world
Bloomberg Media and Twitter have announced that they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. The new partnership allows Bloomberg marketers to collaborate with Twitter and provide an unprecedented live experience for video news consumers around the world.
“The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Anthony Noto, COO of Twitter.
Interactive, Rich and Genuine Social Content
The new network in-development was unveiled at Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey.
Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network will be interactive, rich with social content and consumable on any device.
Twitter’s Position as Genuine News Source will be Re-Established
“Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.
Bloomberg Editor-in-Chief John Micklethwait, says —
“This is a great opportunity to extend our global news gathering capabilities to Twitter’s 328 million monthly users. Combining the journalism, data and editorial rigor of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”
Launching in Fall 2017, the live video news streaming will feature an extraordinary mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.