Customer wins highlight potential to help Latin American media companies increase revenues, decrease costs associated with video, and improve viewing experiences
Barely days after releasing Brightcove Live, the leading provider of video cloud services achieved another milestone. Brightcove is expanding its global market leadership into Latin America with key customer wins and plans to open an office in Mexico City. The new office in LATAM highlights the company’s growing success in the region, which has exploded in terms of the growing number of “go-to partners” for a wide range of broadcasters and publishers.
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“Brightcove is a global brand with proven success around the world,” said Anil Jain, Executive Vice President and General Manager of Media, Brightcove. Jain admits about LATAM’s growing prominence in video technology industry. As a marketplace, LATAM is poised for an explosive growth over the next few years. Jain attributes this increase in consumption of media in LATAM to the deregulation of the industry, together with rising household incomes.
Jain adds, “Brightcove is committed to investing in the region and being a resource for media organizations for years to come to help refine their approach to video.” Raul Garcia, General Manager, LATAM at Brightcove explains —
“In recent months, Brightcove has been expanding its presence in Latin America by investing time and resources in the region and bringing on new customers.”
Garcia adds, “We are excited to share our experiences from working with media organizations worldwide and our industry expertise and best practices with local media organizations in order to provide them with the tools to grow their content businesses quickly and cost effectively.”
By opening up an office in LATAM, Brightcove is better position than before to serve key customers, including –
- Grupo Televisa, the largest Mexican mass multimedia company in the Spanish-speaking world.
- Expansión, a leading Mexican multimedia group with a portfolio of 16 magazines and 11 internet sites.
- Grupo Nación Paraguay, a preeminent news organization part of Grupo La Nacion
According to Brightcove’s Manifesto for Transforming the Experience and Economics of Online Video in 2017, media agencies and advertisers around the world have to deal with three key challenges –
- Improving viewing experiences
- Increasing video-based revenue opportunities
- Reducing the costs of operating a video business across platforms
Brightcove is rolling out a steady drumbeat of functionality and services to help tackle these challenges. Additionally, Brightcove has added local team members in LATAM region to accelerate its growth in the region.