Solve Media’s VEV measures true human interactions with the video player and provides advertisers with actionable and scalable data
Solve Media, the Web’s leading provider of Type-In ad solutions and services, launched its Video Engagement Verification (VEV) service to help advertisers measure the effectiveness of their pre-roll and mid-roll digital video advertising campaigns and eliminate fraud.
eMarketer reports that almost $12 billion will be spent on digital video advertising in 2017. “In today’s ecosystem, if you are buying video advertising without VEV, you are likely overpaying for a large part of your buy. VEV is currently the only way to understand where you are wasting your video marketing dollars,” said Ash Nashed, MD, and CEO of Solve Media. Nashed adds, “The current methods of measuring the value or efficacy of digital video ads are highly flawed and misleading.”
Solve Media’s VEV measures true human interactions with the video player and provides advertisers with actionable and scalable data. This data directly measures users’ intent to engage with the video content.
VEV metrics help advertisers optimize their buys, as well as the CPMs, paid for the media. In VEV’s beta tests across multiple properties and networks where pre-roll video ads are purchased, Solve Media found that actual human video engagement rates often do not correlate with the CPM rates charged. They, in fact, show remarkable variations. Sophisticated bots, non-standardized experiences, and aggressive publishing tactics have outwitted traditional Pre-roll measurement analytics leaving advertisers frustrated
Solve Media’s digital video advertising is now being white labeled for large national and vertical publishers as well as other media, agency and Adtech organizations who seek to improve the quality and transparency of pre-roll campaigns for advertisers. Founded in 2009, Solve Media raised $7 million in 2013 from a group of seasoned investors.