Native & Programmatic Advertising

Encompass and Kaltura Expand OTT Platform to Serve Hire Media

Kaltura + Encompass

In 2017, consumers are increasingly relying on videos to engage with branded content. This forces marketers to adopt video platforms that offer highest quality and flexibility across devices. To help marketers engage audiences with next-gen video marketing solutions, Encompass takes their partnership with Kaltura to a new level. This time, they will serve Here Media.

Read Also: 5 Ways CMOs can Include Programmatic for Video Advertising in 2017

“Content will continue to be king – broadcast and streaming companies need to ensure that they are delivering their valuable product to each and every platform where viewers are consuming video today,” said Chris Walters, Encompass CEO.

Encompass Digital Media announced that it has expanded its partnership with Kaltura, the leading Over-the-Top (OTT) platform provider to deliver an integrated set of services for Here Media, a niche social media content platform. Through its global partnership with Kaltura, Encompass will offer channel play-out and MVPD distribution relationship for the clients.

“Our OTT viewers can access all of the content that they want, wherever they want, with the same quality and reliability they’ve come to expect and deserve. We believe this will strengthen our relationship with our viewers.” – Here Media

Kaltura, along with Encompass, provides best-in-class video platform and applications for iOS and Android and apps for Roku, Apple TV and Amazon Fire. Through its expanded partnership, Encompass will deliver the final managed services, including OTT experience that supports advertising supported (AVOD) and subscription (SVOD) video-on-demand.

Recommended Read: 5 Ways to Disrupt Video Marketing in 2017

By developing this subscription service with technology support from Encompass and Kaltura, we are now able to reach viewers that wanted to subscribe but were previously unreachable. – Here Media

Encompass simplifies the complex process of reaching consumers and navigating the intricate media technology ecosystem. Encompass manages the overall relationship and services provided to Here Media by bridging traditional linear channel, VOD and OTT distribution through a single point of contact.

“The key to success is determining what can be monetized and leveraging the right partners who know how to quickly and efficiently build and operate the right technology and infrastructure to reliably deliver the content to consumers.”

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