www.iq.media launches its real time searchable TV platform for brands through its proprietary logo-recognition and spoken word-detection technology. Marketers are now able to evaluate and accurately measure their (and competitors’) TV and brand sponsorship investments without the delay characteristic of current TV data delivery options.
“Marketers have traditionally had to wait several weeks—even months—to get data about their TV campaigns and sponsorship investments. This wait-time is incompatible with the dynamic and responsive nature of today’s consumers, however,” said Kye Strance, CEO and president of iQ Media. “Because our platform is fully automated and is scanning TV and media content around the clock, it doesn’t miss important brand events, such as a logo appearing on an athlete’s shirt or hat for a split second on live TV.”
iQ Media’s new searchable TV platform’s key features and benefits include:
- Real-Time Logo and Spoken-Word Recognition
- Instant Competitor Intelligence
- Real-Time TV Attribution & Searchable Audience Segments
- Six Years of Historical TV Programming
iQ Media is the pioneer of real-time searchable TV, changing the way marketers access and evaluate their brand performance across earned and paid media. With over 22 million hours of TV content from 210 DMAs, iQ Media delivers heard and seen logo recognition, competitor data, industry benchmarks and local to national-level audience data. Serving brands such as Domino’s Pizza, Energizer, NHL, Red Bull and SONIC Drive-In, iQ Media provides a single, user-friendly platform that helps marketing, PR and customer insights teams better understand earned and paid media TV ROI, moments after it happens.