Video Marketing

Telestream Adds Social Media Distribution to Broadcast Workflows

A New Offering For Its Vantage Media Processing Platform, Vantage For Social Media Posts Video, Text And Images To Social Media Accounts Directly

Telestream, the video transcoding and workflow automation solutions provider, launched Vantage for Social Media that adds social media distribution to broadcast, cable and over the top video workflows.

Vantage for Social Media posts video, text, and images to social media accounts directly from Vantage workflows. It facilitates the extension of the marketing and branding efforts of media companies to social media destinations.

The new module provides all of the tools necessary to prepare and deliver video to multiple social media outlets at the same time, including YouTube, Twitter, LinkedIn, Google+. It plans to roll out the feature to Vimeo, Facebook, and Brightcove.

Jim Duval

Jim Duval, Director of New Products, Telestream

“Studies show that user engagement directly correlates to the volume and timeliness of video marketing produced. With Vantage for Social Media, you don’t have to be a video-editing expert, and you won’t need to worry about formats, metadata or even the specific characteristics of each social channel to publish video to social media,” says Jim Duval, Director of New Products at Telestream.

Once configured, Vantage for Social Media establishes connections to specific user accounts at social media end points, delivers video and metadata for each distribution, and reports on any errors or problems in delivery. Moreover, users can choose between unattended workflows where all content publishing is automated, or attended workflows where operators can easily edit video clips, amend metadata and add messaging before publishing

The product offering can be configured within existing Vantage content production automation systems or set up as user-operated workstations where marketing professionals focus on maximizing the impact of their social marketing efforts. Vantage for Social Media enables marketing teams to easily edit videos, assemble multiple clips, produce proxies and social media metadata, add graphics, branding, messaging, tweets and other content.

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