Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. The company remains focused on helping customers succeed in a transformed economic climate. In April, Full Circle Insights was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization…

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

SimilarWeb, the world's leading digital intelligence company, announced the next generation of SimilarWeb's Digital Marketing Intelligence and Research Intelligence solutions, built to empower decision-makers to improve digital strategy and execution at every level of the organization. SimilarWeb introduced dedicated solutions for marketers and researchers early last year, and with today's product updates, is transforming the entire process of surfacing digital insights with a use-case-first model. Marketing Technology…

Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these challenges, many businesses have attempted unsuccessfully to reach audiences in the APAC region. What these companies lacked was insight, advice, and tools to develop their brands within APAC countries. InterAd, Inc. works with western companies enabling them to achieve their sales goals…

Program graduates to receive Purdue University Alumni Association membership Program delivered through a highly interactive online bootcamp model and masterclasses with top Purdue instructors Simplilearn, the world's number one online bootcamp for digital economy skills, in partnership with Purdue University, launched its Post Graduate Program in Digital Marketing. This comprehensive program offers learners the benefit of Purdue’s academic excellence and Simplilearn’s award-winning curriculum, to develop a set of in-demand…

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health. “At Sharecare, we understand every person’s health and condition journey is…

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

Newly revamped technology ecosystem uses AWS DevOps Automation to increase time-to-market and improve the consumer's online shopping experience What's the News: EPAM and Bacardi partner to revamp their digital marketing technology ecosystem, using DevOps automation—to improve brand consistency, speed up time-to-market and deliver significant operational cost savings. Why it's important: As consumer buying behaviors continue to shift online, Bacardi needed to put their customer at the heart of the commerce…

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

Knowmad Digital Marketing, a leading digital marketing agency that focuses on goal-oriented B2B marketing designed to drive and convert website traffic into sales opportunities, has been named a HubSpot Platinum Solutions Partner. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of inbound…

Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. The investment will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market.…

Mom & Entrepreneur focuses on helping other digital marketers & marketing agencies better support their clients Digital Marketing veteran, Mailynne Calvin, wants to help marketers have more time for themselves and better support marketing efforts for teams. "Marketers constantly have to keep up with different platforms, new strategies and tasks. It also changes often. All that comes with digital marketing actions that need to happen every day, week and month," said McMedia Digital CEO, Mailynne Calvin. "Our…

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

Leading data science company Claritas has released a Podcast Survey entitled "Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates."

Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications for corporate communications,  is a reference in its market through its strong position among email marketing software in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation such as Layout, Sarbacane Chat, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading…

GBC Digital Marketing is excited to announce that it's expanding its reach to clients nationwide and launching new product services to better serve its clients. GBC is a premier, results-driven team of web experts committed to increasing brand awareness through dedicated marketing efforts for each of its clients. Recently, the Houston SEO Company has unveiled a new website detailing an expansion of its digital marketing services. Cindy Pruitt, CEO and Founder of GBC Digital Marketing, said: "It had been 5 years since…

Now is the Time to Re-Evaluate Digital Marketing Strategies The coronavirus pandemic is accelerating brands’ move to digital, and now is the time for marketing leaders to re-evaluate their digital marketing initiatives, according to Gartner, Inc. Amid an economic downturn, marketing leaders are planning to increase investments in digital and social marketing, but pull back spend in areas like paid search and indirect ad buys. “Due to suppressed consumer demand – a direct result of the COVID-19 pandemic – a wide range of…