Award-Winning Real Estate Marketing Agency Scales Domain Expertise and Award-Winning CRM to Help Home Builders and Developers Build Foundation for Growth in a Highly Competitive Real Estate Market SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company announced today announced the launch of its new digital marketing subscription bundles, strategically packaged comprehensive digital marketing services for Email…

Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most Effective Attribution Solution categories. The Masterclassing Effective Digital Marketing Awards are selected by a judging panel of leading global brand marketers and celebrate distinction in digital marketing across 28 categories. Marketing Technology News: OneTrust is “Leading the Market…

Nick Von is innovating the digital marketing industry by creating exclusive AI technology to boost revenue. At only 21 years of age he already has 10 years of experience under his belt. He's equipped with a unique skill set to scale companies and brands exponentially, within a relatively short period of time. He and his team are the ultimate accelerators. A business he founded at 15 years of age, one of his start ups, was acquired for $18 million, which enabled him to financially fuel his ideas into fruition - what he's…

Digital marketing and search engine optimization veteran Elmer Boutin has joined WrightIMC as Vice President of Operations. Boutin will be responsible for ensuring the success of WrightIMC’s many clients. His expertise in technical search engine optimization combined with his years of experience providing successful digital marketing solutions will further strengthen WrightIMC’s already exemplary leadership team. Boutin’s passion for training the next generation of digital marketers will allow WrightIMC to further its…

In this Smart Start guide, Newswire explains the what, why, and how of digital marketing to help small to midsize businesses build and nurture their online presence. Newswire, an innovative press release distribution company with a mission to help small and midsize companies in all industries build their online presence through effective media and marketing communication strategies, is sharing its digital marketing expertise in a new Smart Start guide. Marketing Technology News: MarTech Interview with Steve Daheb,…

Entravision Communications Corporation (NYSE: EVC) (“Entravision” or “the Company”) announced today that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. For over a decade, MediaDonuts has helped its customers achieve their performance and branding goals across digital media channels. The acquisition is anticipated to close on or around July 1, 2021. “With our business…

Real Estate Brokerage Exit Realty Using New Feature to Enable Brokers and Agents to Easily Launch Automated, Data-Driven Digital Marketing Programs. Evocalize, a Collaborative Marketing Platform (CMP) provider, today introduced a new Blueprint within its CMP platform focused on Agent Recruiting. Real estate brokerage Exit Realty is using the new feature to enable its 550 local brokers and 20,000 agents to automatically activate digital marketing programs on the Google Display Network (GDN), and find and recruit agents for…

Swydo, a global leader for digital marketing dashboards, reports and visualizations announced the buyback of the company from DialogTech, based in Chicago, Illinois, US. A unique opportunity arose for Swydo co-founder and managing director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to further grow the company while maintaining continuity in terms of product offering, customer relationships and company culture. Jeroen will be joined by new co-owner…

HungerRush™, a leading cloud-based software provider for the restaurant industry, announced the acquisition of 9Fold, a New York-based online omni-channel ordering and digital marketing software solutions company. HungerRush, an all-in-one Point-of-Sale (POS) platform, helps restaurants save money, improve guest experience and loyalty, and accelerate growth—all through a single SaaS platform. By adding 9Fold's digital marketing and omni-channel ordering solutions to the HungerRush platform, restaurants will be able…

No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper understanding of their marketing performance. But when you start diving more deeply into identifying the primary digital marketing metrics that should be top of mind, all the time:  there again exists a different set of priority metrics based on every marketing team’s specific goals, future plans and core business strategy. While there will…

The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. With disruptor D2C brands such as Warby Parker, Dollar Shave Club, Harry’s and others all valued at or close to $1 billion, D2C marketing has proven that it is here to stay. And now more traditional brands want in on the action too, as evidenced by companies such Pepsi, Verizon, and Disney deploying their own D2C strategies. As the D2C industry…

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q1 2021 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend. The report provides insights into Q1 2021 digital marketing trends that were heavily influenced by an accelerated COVID-19…

PacGenesis, Inc. is proud to be honored as a 2021 IBM Beacon Award winner for Digital Marketing Excellence. Now in its 22nd year, the IBM Beacon Awards celebrate the next generation of innovators, creators and thinkers that use IBM technology, like hybrid cloud and artificial intelligence, to power innovative solutions for partners and their clients. Marketing Technology News: ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For Enterprise Agile Planning Tools In 2020, PacGenesis rebuilt its digital…

Facebook has launched a Top Providers Initiative, certifying a limited number of companies as trusted partners providing best-in-class marketing and advertising services to real estate agents using the Facebook, Instagram, and Messenger platforms to grow their businesses. Ylopo, the leading provider of digital marketing services to the real estate industry, and one of the few companies in the industry exclusively focused on digital advertising and marketing, is honored to announce their elevated partnership with Facebook.…

It has officially been one year since the world began its battle with COVID-19 and it comes as no surprise that the ongoing pandemic has changed our lives for years to come. The sudden increase of being indoors has led consumers to spend more time online than ever before and for businesses, this requires a different approach to generate customers and remain open. If the pandemic has taught businesses anything in the last year, it's the importance of digital marketing. Prior to the pandemic, it was difficult to…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

CLPS Incorporation, today announced an upgraded digital marketing solution with technology-powered and data-driven features. CLPS has been committed to promoting digital transformation integrated with secure, smooth, and efficient IT systems. The growing demand for customized and innovative marketing model has pushed CLPS to further enhance its digital marketing solution to achieve client's business goals prompted by improved marketing performance metrics. Marketing Technology News: No-Code Business Intelligence Tool…

Ackroo expands their marketing offering and accelerates warrants Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, is pleased to announce advancements to its AKR3 marketing platform. The Company is focused on enhancing its platform in e-commerce and digital marketing to further empower its customer base. Specifically, the Company has completed an integration to Shopify which enables Ackroo merchants to redeem their gift cards through Shopify’s online store. The Company has also…

Product Automates Marketing Communications To Stay Connected With Guests Throughout The Guest Journey Agilysys, Inc. , a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced the availability of its innovative new, hospitality marketing solution, Agilysys Digital Marketing. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “Agilysys Digital Marketing is already live at multiple customer properties and…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…