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SimpleReach Launches First All-in-One Digital Video Measurement Platform

Leader in Branded Content Data Now Enables Brands to Track Owned, Publisher Partner, and Influencer Video Performance Across All Digital Platforms SimpleReach, the leading content data cloud, announced today the public release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across an increasingly complex digital video landscape. All marketers can now utilize the SimpleReach video measurement platform as their "mission control"…

Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of contextually relevant video advertising services and technology, announced a strategic partnership with Freckle Ltd., a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance of campaigns built with VuePlanner®, Giant Media’s proprietary technology that identifies the most contextually…

Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative,…

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, the global leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, announced the launch of its new Partner Connect Program. This program empowers Pixability’s brand and agency customers by providing a curated marketplace of the world's leading video platforms, in addition to creative, data, and measurement solutions.…

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory

Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced…

New Videology Knowledge Lab Examines Measurement’s Key Role in the Converged TV & Video Advertising Space

Industry-Education Report Outlines the Uses, Challenges and Evolution of TV and Video Ad Measurement In addition to this, the Knowledge Lab explores the evolution of measurement in both TV and digital video, including a detailed timeline of the path of TV measurement, the path of digital video measurement, and where the two intersect. The lab found that that the convergence between TV measurement and digital video measurement occurred in the early 2000's. To help advertisers navigate the often-complex world of…

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Minute Media, a leading global technology and digital publishing platform, announced a broadened renewal for Minute Media's use of Comscore's granular digital audience measurement solutions. The agreement, which includes Comscore Media Metrix Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, significantly expands Minute Media's audience measurement and ad planning utilization as Minute Media continues to focus on…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

MarTech Video Interview with Stu Schwartzapfel – iSpot.tv

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

EarthCam Premieres Free Virtual Backgrounds for Video Meetings

EarthCam is now offering free Zoom virtual backgrounds from any of its live camera networks.  These virtual backgrounds are simple to use and can easily spice up any video meeting.  Even when stuck at home, families, friends, project teams or colleagues can now conference in front of their favorite locations from around the world. The virtual background feature allows users to display an image or video as a backdrop during an online meeting.  Missing out on nightlife? Toast with a pint in Temple Bar, Dublin, Ireland or…

Degreed Partners With Kaltura to Bring Clients Market-Leading Video Management and User-Generated Content Capabilities

Partnership provides an integrated skill-building solution using live-streamed and on-demand video  Degreed, the workforce upskilling platform, is partnering with leading video cloud Kaltura, to enable quick and simple use of video in talent development. The Degreed and Kaltura partnership will enable learning and talent teams to create, unify, curate, and protect videos, and insert them seamlessly into both self-directed learning and structured training experiences through a flexible, branded portal in Degreed. The…

Tencent Cloud and SDMC Join Hands to Launch Cloud-Based SaaS Video Streaming Services to Expand Business Globally

Leveraging Tencent Cloud's technologies and SDMC's experience in OTT industry to provide services for OTT operators over the world Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud's advanced technologies and SDMC's profound experience and knowledge in the OTT (over-the-top) industry, both parties…

Ofinno Launches Video Compression Team

Ofinno, LLC is excited to announce the expansion of their research operation with the addition of a Video Compression team. This new team was created as a result of client demand.  While the focus has historically been on wireless technologies, Ofinno's expertise is leading the way into immersive media, including augmented and virtual reality. Ofinno's work within the MPEG standards body includes Versatile Video Coding, 6 Degrees of Freedom, Genome Compression, Omnidirectional Media Format, Multi-Image Application format,…

FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops, the global leader in bot mitigation and fraud protection, announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters. This enhancement enables programmatic impressions…

MarTech Video Interview with Stefan Maris – FreeWheel

https://youtu.be/Xps7iGfcDOk Premium content is worth every penny it ingests. The ad technology and data management platforms working in tandem to make such premium content retain their dollar value are equally valuable. FreeWheel, Today, the Pangea of ad tech platforms is slowly drifting apart to accommodate better quality video content and distributed to target audience using robust data, and advanced technology. Freewheel, a Comcast company, the company is revolutionizing the way publishers and marketers transact…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

InterDigital’s Alan Stein Presented IEEE Award for Exploration of Next Generation Video Coding Standards

Mr. Stein awarded Matti S. Siukola Memorial for presentation at Annual Broadcast Symposium InterDigital, Inc., a mobile and video technology research and development company, today announced that Alan Stein, vice president of technology, was recognized by the Institute of Electrical and Electronics Engineers (IEEE) and presented with the Matti S. Siukola Memorial award for his presentation on next generation video coding standards. The selected paper, titled “Next-Gen Codecs: Going (Well) Beyond HEVC,” was selected…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…