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MeritDirect-owned 180byTwo Announces Strategic Hires Across Product and Sales

Leading B2B marketing firm expands senior bench to increase development and sales velocity MeritDirect, announced that the company has hired several new team members to help drive product and sales growth. Guy Jones, as Vice President, Product Management, Gil Barzilay as Vice President, New Business Development and Alex Lukashov as Vice President, Sales. Following the recent strategic acquisition of data-driven B2B marketing firm 180byTwo, these hires serve to support a shared product roadmap and client expansion.…

180byTwo Integrates With LinkedIn to Bring B2B Sales Intelligence to LinkedIn Ads

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered…

180byTwo Announces New Collaboration With DemystData

180byTwo Announces New Collaboration Integrating Its Quality Data Into DemystData Exchange 180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven data solutions into the already-growing repository of over 500 data products – empowering B2B marketing and sales teams to power data-driven…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers

Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, the global leader in marketing services, announces its highly engaged self-reported, first-party online and offline audience data is available through 180byTwo, the leader in B2B data solutions. 180bytwo’s eCHO B2B Technology Intent solution is powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI). This solution enables B2B…

180byTwo Launches eCHO: B2B Intent Data at the Company Location Level

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B and ABM Marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels. Users of this new solution…

Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas

Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers to leverage quality data and custom solutions for USA, CA & LATAM. The Avocet DSP is expanding its data offering and has announced a new partnership with 180byTwo, the US data company specializing in North American and Latin American audience profiling, to make their segments readily available for media buyers using the Avocet platform. The independent DSP has seen…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

180byTwo and Nikaza Announce Innovative Partnership

Partnership Will Enable Marketers To Target Consumers And Business Professionals By Combining Precise Location Data With Highly Accurate Deterministic Data Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo's deterministic B2C and B2B data with Nikaza's highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via…

MeritDirect Rebrands To MeritB2B, Offering Comprehensive Data, Digital and Analytics Solutions With A Singular Focus In B2B

MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced technology, customized demand generation and digital solutions that enable growth for the B2B marketer. The announcement is part of a series of strategic company growth initiatives including the recent acquisition of 180bytwo, as well as a variety of key hires and partnerships. Marketing…

Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition

Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Box, Finn AI, 180byTwo, Grapevine6, Genesys, Peer39, and AdMaven. Australian Neobank, Xinja, Helps Transform Customer Experience With Box Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

Funnel Receives $8 Million Growth Equity Investment, Led by Oxx

Funding Allows Company to Double Down on Growth Oxx, the growth capital firm focussed on B2B software companies, is pleased to announce that it has led an $8 million growth equity investment in Stockholm-based Funnel, a software company delivering automated data collection and transformation software to advertising and marketing business users. Existing investors, including Balderton, Industrifonden and Zobito also participated in the round. The investment will help Funnel to continue its rapid growth and continue to…

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…

Qlik to Acquire Attunity to Expand Enterprise Data Management and Enable Real-Time Analytics

Attunity's Market-Leading Data Integration and Data Management Solutions Combined with Qlik's Market-Leading Analytics Platform Unlocks the Value of Data Qlik a leader in data analytics, and Attunity Ltd., a leading provider of data integration and big data management software solutions, announced that the two companies signed a definitive agreement under which Qlik will acquire Attunity. Under the terms of the agreement, Qlik will acquire all outstanding ordinary shares of Attunity for a total value of approximately $560…

Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018

Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, announced they saw 460% growth in second-party data adoption globally in 2018. Second-party data is data sold by its owner in a private 1:1 transaction. With this type of data available, buyers understand exactly where the data is coming from and how reliable it ultimately is. Marketers…