Gerber Partners with 3DLOOK to Offer Unique Digital Customer Experience

Offer the ultimate experience of the end-to-end supply chain remotely Gerber Technology and 3DLOOK, The Body Data Platform are proud to announce their partnership and integration to offer a fully-connected, digital remote supply chain experience. In a retail world in which fit is essential and working remotely due to the COVID-19 situation is the new normal, this partnership will facilitate consumers receiving personalized, high-quality garments by leveraging a fully connected, on-demand workflow. To support demand…

Concept3D Announces Digital Accessibility Certification by Level Access

Immersive Tour and Map Platform Receives "Vanguards of Inclusion" Designation for Commitment to Accessibility for All Users Concept3D, a leader in creating immersive online experiences with 3D modeling, interactive maps and virtual tour software, announced that the company has earned the coveted title of vanguard of inclusion from the leading accessibility auditor, Level Access. Concept3D creates immersive virtual tours and interactive 3D maps for clients in the higher education, tourism, corporate, and healthcare…

5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology. At Eyeware Tech, we have also felt the investors' interest in our technology, during this year’s venture funding for 3D eye-tracking technology. One of the fields where eye-tracking is on the rise and making a…

CoreSite Launches Concept3D’s Virtual Tour Platform in Virginia Data Centers

CoreSite's Reston Data Center Campus Comes to Life Online with Immersive Virtual Tour for Sales, Marketing and Training Concept3D, a leader in creating immersive online experiences with 3D modeling, virtual reality (VR), interactive maps and virtual tour software, announced that CoreSite has launched the Concept3D platform with a virtual tour of CoreSite's state-of-the-art data center campus in Reston, Virginia. The Concept3D platform is an all-in-one software solution for data centers and other large facilities…

TomTom Go Navigation App Now Available on All Major App Platforms

TomTom (TOM2), the location technology specialist, announced the availability of TomTom GO Navigation on all major app platforms. Downloadable via the App Store, Google Play and Huawei AppGallery, the TomTom GO Navigation app comes with detailed 3D maps that are stored on the driver’s phone, providing a high-definition driving experience even when driving without a mobile network. Once connected, the maps are enhanced by a whole suite of TomTom online services including traffic information and speed camera warnings.…

Omdia Index Ranks HERE as Top Global Location Platform for Enterprises

“HERE is once again in pole position, widening the gap with Google” - Omdia Mitsubishi Corporation and NTT’s investment in HERE highlight company’s industry strength and global appeal Business and industry analysts at Omdia have placed HERE Technologies on top of their most recent Location Platform Index. The company overtook Google in the 2018 and 2019 Indexes, and this year Omdia extended the lead for HERE based on the core geospatial capabilities of its location platform and market reach for users. The Omdia…

APCOA and HERE To Partner on Joint Digital Parking Initiative

Strategic collaboration around digital parking services and high-definition (HD) 3D indoor maps for the automotive industry and smart cities APCOA PARKING, Europe’s leading parking operator, and HERE Technologies, a leading location data and technology platform, today announced plans for a strategic technology and commercial partnership. Both companies intend to develop and commercialize digital parking services and HD indoor maps of parking facilities in Europe. To this end, they plan to combine their complementary…

HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

Saggezza Salesforce Practice Surges as Companies Engage Customers Remotely Amid COVID-19

Practice area earns over 80 certifications and grows to 18 employees in first year as it propels digital transformation initiatives As COVID-19 accelerated digital transformation initiatives across the country, companies turned to established technology platforms that could provide an instant impact and help them meet their business goals. In response, Saggezza, a global technology solutions provider and consulting firm, founded its Salesforce Practice to help clients make data-driven decisions, optimize CRM investment, and…

5 Ways to Retool Your Marketing Playbook to Weather Disruption

From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but these past few months have been unprecedented in the level of disruption that organizations have faced. Navigating teams through uncharted territory requires strong leadership and top-down alignment on the right objectives and approach. For marketing leaders, this has meant completely reevaluating playbooks to adapt to this new era of…

MarTech Interview with Julia Stead, CMO of Allocadia

"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you currently handle at Allocadia. As CMO,  I oversee our entire marketing function and partner with our executive team on our company’s vision and market strategy to drive growth. Our marketing team is broken down into three core areas - demand gen, corporate and product marketing, supported by a…

MarTech Interview with David Greenberg, SVP of Marketing, Act-On

"AI, as a concept in Marketing, is still somewhat nebulous in the market, but companies are beginning to adopt it in innovative ways." Hi David, please tell us about your role and the team / technology you handle at Act-On. As Act-On Software’s SVP of Marketing, I drive and execute across the company’s growth and marketing strategies, and also focus on ensuring our customer and brand experience stands out in the market. Our marketing team brings world-class expertise to the table to ensure we are engaging and nurturing…

MarTech Interview with Tami Erwin, EVP and Group CEO at Verizon

"For businesses, the shift to remote and virtual due to COVID-19 means we've seen faster digitization of data and more data created in many more places (from a distributed workforce, assets, and facilities). AI plays a role by predicting and prescribing what actions should be taken based on that data.." Hi, please tell us about your role and the team/technology you handle at Verizon Business. I am the CEO of Verizon Business Group, a 26,000-strong team focused on delivering mission-critical solutions to businesses…

Lanner and Virtalis Combine to Let You Watch, Replay & Fast Forward Your Business

Lanner, a company of Royal HaskoningDHV, and Virtalis are further strengthening their partnership to deliver the value of integrated predictive simulation and visualisation capabilities for digital twin environments. Lanner and Virtalis enjoy a strong collaboration that provides visibility and insights into future operational and asset performance for business across many sectors. This combined technological power enables the creation of predictive digital twins, allowing customers to experience simulations of their…

MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

MarTech Interview with Wendi Sturgis, CEO at Yext Europe

"Customers expect accurate answers instantaneously, and those brands that deliver this stand to make huge gains against less search-savvy competitors." Tell us about your role/team you handle at Yext. What inspired you to join the company? After years at Yahoo after the Right Media acquisition, I was ready to go back to an earlier stage startup. The founder and Chairman of Right Media, Mike Walrath, told me about Howard and Brian, the founders of Yext, and he encouraged me to take a meeting with them. While the company…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…