PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
Altiostar Closes $114 Million Round to Accelerate Open Cloud-Native 4G/5G Mobile Networks
Company Receives Investment from Rakuten, Qualcomm Ventures & Tech Mahindra Altiostar, the pioneer in open virtualized RAN (open vRAN) technology, …
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for …
Mobile Service Providers Preparing to Fortify Security in Anticipation of 5G Deployments, According to New Survey
Survey Finds Operators Anticipate Major IoT-related Revenue Opportunities That Will Dramatically Increase Security Concerns According to a new global survey …
Intermap’s NEXTMap Elevation Data and Analytics Now Included on IgniteNet’s LinqPath Online Planning Tool for 5G
In partnership with Intermap Technologies, IgniteNet is developing an enhancement of their LinqPath cloud-based network planning platform. The new tools …
Anomaly Detection on 5G: Possibilities and Opportunities
The much-awaited revolution is nearly here While the 5G PR machinery has been on a roll for a while now, …
iQIYI and China Unicom Beijing Collaborates on Commercialization of 5G Technology
Building an Immersive VR Experience in Various Settings with 8K Playback Quality iQIYI, Inc., an innovative market-leading online entertainment company …
Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries
5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) …
Elliot’s Mobile-First Commerce Platform Enables Direct-to-Consumer Distribution at Global Scale
Elliot Turns Ads, Email, Pop-Ups, Social Feeds and More into High-Performing Conversion Channels for Retailers Elliot is a mobile-first commerce …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
3 Simple Steps to Meet Current GDPR Compliance
The EU General Data Protection Regulation, or GDPR as it’s widely known, fundamentally changed the handling, sourcing, and distribution of …
Fully Connected: How to Get Developing Countries Online
Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, …
SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless
SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days …
The Three Promises Every Marketer Must Make
We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data …
Customer Experience 2020: Personalization is Key
If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
Parks Associates: More Than 20% Of US Broadband Households Use An Antenna To Access Local Over-The-Air Broadcasts
Parks Associates Addresses the Future of Video Distribution at the Pay TV Show in Analyst Roundtable and Session Featuring Executives …
US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of …
TechBytes with Adam Solomon, Chief Marketing Officer at Lotame
Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at …
What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?
Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is …