iQIYI and China Unicom Beijing Collaborates on Commercialization of 5G Technology

Building an Immersive VR Experience in Various Settings with 8K Playback Quality iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the launch of its 8K VR visual experience at China Unicom's 5G Innovation Showroom in Beijing, in effort to explore the commercialization of 5G technology. The two companies will collaborate to jointly produce customized VR products in the future. Along with China Unicom's 5G network, the 8K VR visual experience is brought to customers by…

STRATACACHE and MobiledgeX Announce a Transformational Partnership in 5G/Edge Computing Technology

The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions STRATACACHE announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale. As the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing…

Marvell to Acquire Inphi to Accelerate Growth and Leadership in Cloud and 5G

Marvell Technology Group, a leader in infrastructure semiconductor solutions has decided to acquire Inphi, a leader in high-speed data movement. Announced under a definitive agreement, Marvell will acquire Inphi in cash and stock transaction. The transaction consideration will comprise $66 in cash and 2.323 shares of stock of the combined company for each Inphi share. Upon completing the transaction, Marvell shareholders will own 83 percent of the combined company while Inphi stockholder will have 17 percent. In addition,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sabio Group (Customer Experience), Triblio (Account-Based Marketing), VoxDirect (Unified Communications), Airkit (Customer Engagement) and Comscore (Audience Data). Sabio Group Extends Customer Experience Capability With Anana Acquisition Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across…

TechBytes with Peter Day, Chief Technology Officer at Quantcast

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell us about the most fascinating aspects of advertising technology platforms? How do adtech solutions bolster marketing efforts in omnichannel? To me, the most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes…

Hype or Just Normal: 5G Adoption and the Future of Connected TV and OTT

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its future is heavily dependent on how quickly telecom service providers adopt 5G capabilities. According to the recent survey on the role of 5G and perceptions of broadcasters across the globe, Nevion found out that nearly 82% of the respondents agreed that 5G will “Eventually replace…

Nonvoice Partners With Bango to Accelerate 5G App Adoption

Bango, the mobile commerce company, announces that it has entered a Bango Marketplace partnership agreement with Nonvoice, the leading 5G app agency. Through the partnership, Nonvoice will accelerate the adoption and success of its network of 5G app developers. Nonvoice is the world’s first agency to focus on the opportunities for 5G apps, establishing new distribution channels and investment sources for innovative apps by providing access to its distribution network spanning North and South America, Asia, Africa and…

Broadcasters Optimistic About 5G’s Role in Improving TV Viewing Experience

New survey finds 92% of broadcasters expect to adopt 5G within two years A global poll of broadcasters conducted by OnePoll on behalf of Nevion, the architects of virtualized media production, has found that over a third (39%) of respondents expect their organization will be ready to adopt 5G within a year, while a further 53% believe they will be able to do so within the following year. The survey found that 94% of broadcasters think that their country has the infrastructure ready to adopt 5G. Yet, despite this…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics). Google Cloud and Telefónica Partner to Accelerate Digital Transformation for Spanish Businesses To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era

iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has forged a partnership (the "Partnership") with the global fabless semiconductor company MediaTek to support the AOMedia Video Codec 1.0 ("AV1") video coding technology on Android devices through MediaTek Dimensity 1000 5G SoC series, becoming the first company in China to deliver the AV1 stream. The partnership will enable both sides to jointly promote the application of AV1 technology. In the future, iQIYI users will be able…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

MATRIXX Announces Digital Transformation Assessment with Amazon Web Services to Help Communications Service Providers Monetize 5G

Assessment includes workshops to identify operator’s 5G transformation and enablement challenges, opportunities and cultural considerations MATRIXX Software, a member of the Amazon Web Services (AWS) Partner Network (APN), announced it is working with AWS to offer a Digital Transformation Assessment. The assessment includes a jumpstart workshop designed to help Communications Service Providers (CSPs) accelerate their digital journey, including the monetization of 5G services and improved customer experience. Marketing…

OPPO, Ericsson, and MediaTek Realize VoNR Voice and Video Calls to Bring High-quality 5G Experience to Users

The company ranks among TOP 5 2019 Patent Cooperation Treaty (PCT) by World Intellectual Property Organization OPPO announced that it has successfully conducted voice and video calls solely based on the next-generation 5G network, bringing high-quality 5G experience closer to reality. Partnering with Ericsson and MediaTek, the VoNR (Voice/Video on New Radio) calls were made on a modified commercial smartphone from OPPO. Featuring MediaTek's Dimensity 1000 series SoC using an end-to-end 5G Standalone (SA) network…

Cellwize Launches Chime Platform, Accelerating 5G Networks for Mobile Network Operators

Cellwize's Cloud-based open RAN automation platform provides the flexibility and speed needed for the network of the future Cellwize Wireless Technologies Inc. (Cellwize), a global leader in mobile network automation and orchestration, announced its next generation RAN automation and orchestration platform, Cellwize Chime, enabling network operators to cost-effectively achieve the scale and agility required to accelerate the roll-out and improve maintenance of 5G networks while managing their legacy networks. For the…

TechBytes with Gary Ogasawara, Chief Technology Officer at Cloudian

Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and ML has only been possible due to the widespread accumulation of Big Data over the past decade or so. The challenge is that it’s difficult for Data Scientists to navigate massive Big Data deployments to locate the data they need for their models. Metadata is simply data about data. It describes what data is. Metadata can tell you when a…

ZTE Partners With Kddi to Unveil New 5G Smartphones in Japan

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile Internet, announced that it will unveil the new product series ZTE a1 in Japan, in cooperation with the leading local operator KDDI in 2020. The new 5G smartphone will be compatible with both SA and NSA modes, featuring 6.5-inch display, AI quad shooting system and a 32MP selfie camera. In the 5G era, the two parties will team up to develop…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

Deloitte and Vlocity Announce New Joint 5G Media Solutions

Alliance to Accelerate Digital Transformation for Media & Entertainment Industry with Solutions Built on the Salesforce Platform Building on their existing alliance, Deloitte and Vlocity, Inc. today announced that together they will apply the strength of their portfolios to accelerate 5G adoption and digital transformation for the Media & Entertainment industry. Vlocity, a leading provider of industry-specific cloud software, will deliver cloud and mobile software that enables the potential of global 5G networks,…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…