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Intellimize Shakes up Web Personalization with $8 Million Series A, Helping Businesses Save 25 Years of A/B Testing Each Year

Secures $8 Million Series A lead by Amplify Ventures and follow on participation from Seed investors Homebrew, Precursor Ventures, and more Intellimize, an AI based website personalization company, has announced a string of company updates including an $8 Million Series A funding round, new growth figures, and a new VP of sales. The company closed the Series A investment with Amplify Partners as the lead investor, following two years of impressive customer success. This round builds on a previously unannounced $2 million…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

Papier Boosts Revenues by 6% Through Experimentation With Kameleoon

Personalised Stationery Retailer Meets Market Challenges Through Testing and Personalisation Kameleoon announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On Investment (ROI) of over 50 times,…

Three Strategies to Transform Your Retail E-Commerce Business

The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online. Here are three strategies that focus on delivering great customer experiences that strengthen customer…

Pattern89 Announces Predict: AI That Simulates Ad Performance Before Campaigns Launch

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin.  Pattern89, an artificial intelligence marketing platform, announces the end of A/B testing with its new solution, Pattern89 Predict. Pattern89 Predict simulates creative ad elements to predict a brand’s top-performing ad combinations with over 95% accuracy. Pattern89 Predict is the new standard of measurement, replacing lengthy and expensive A/B tests to determine an ad’s success before publishing. Quickly upload…

Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

Introducing Appcast Xcelerate: The Next Generation Programmatic Job Ad Exchange

Appcast Xcelerate optimizes recruitment funnels via intelligent, programmatic job ad distribution and real-time ATS data  Appcast, the leading global provider of programmatic recruiting technology, announced the launch of Xcelerate - the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

AI-powered ecommerce experience platform recognized in annual Adobe Digital Experience partner awards Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem. As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data,…

AdPushup Becomes a Google Certified Publishing Partner (GCPP)

The new partnership with Google will strengthen AdPushup's position as a market leader in the ad revenue optimization space AdPushup, a leading ad revenue optimization platform for web publishers, has been accepted into the exclusive Google Certified Publishing Partner (GCPP) program. For publishers, GCPP is a stamp of approval that endorses AdPushup's capability for solving complex monetization challenges, meeting the highest standards of service, and consistently exceeding publisher expectations. Marketing Technology…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…

HubSpot Launches CMS Hub to Take the Pain out of Website Management

CMS Hub includes Enterprise and Professional tiers and is designed to help growing businesses overcome the notoriously painful experience of managing websites at scale HubSpot, a leading growth platform, today launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users…

A Bright Future for Finance — Tipalti Generates 597% More Leads with Hushly, Achieves ROI of 400%

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…