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2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

Demandbase Announces 6th Annual ABM Innovation Summit

Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification Demandbase, the leader in Account-Based Marketing (ABM), announced the lineup of speakers for the 6th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019at…

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine - Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news…

2019 TOPO Summit Recap: Customer Experience Disrupts B2B Economy

TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to discuss topics such as sales effectiveness and development, account-based marketing, organizational issues and leadership, to the role technology and business innovation plays in driving strategic revenue growth for your organization. As the Founder and CEO, I took center stage and…

Lattice Engines Announces Spring 2019 Release of Its Atlas Customer Data Platform to Lead Industry into ABM 2.0 Era

New Release Features Revenue Prediction Capabilities and New Integrations with Social, Search and AD Channels to Enable Marketers to Deliver High Performing 1:1 Omni Channel Campaigns at Scale  Lattice Engines, the world's first and largest B2B Customer Data Platform, announced the Spring 2019 release of the Lattice Atlas Customer Data Platform (CDP). This release launches new capabilities designed to help customers scale their ABM efforts in several key ways: (1) prioritize accounts and assign resources based on…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

Demandbase Expands ABM Platform with Cross-Campaign Analytics

First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they can measure the impact of their investment. "ABM continues to grow and evolve, but one of the biggest challenges that B2B marketers continue to face…

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…

Interview with Joe Quinn, Section Manager ABM – National Instruments

"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to speak as an expert managing an ABM program at a large enterprise company. National Instruments was founded in 1976, operates in over 60 countries with more than 7,000 employees with 2016 revenues exceeding $1.2 billion. NI provides powerful, flexible hardware and software technology…

TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

TechBytes with Peter Isaacson, CMO, Demandbase

Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy Jessica Fewless and I have been wanting to write a definitive book on Account-Based Marketing (ABM) for almost four years now. The concept of the book draws from our collective experiences building our own ABM strategy and teaching our customers and prospects how to do ABM. What does it take to write a book on ABM? What lessons did you draw from personally while writing the book? Together, we have a combined 25+ years of…

TechBytes with Randy Frisch, CMO, Uberflip

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

CUMULUS MEDIA Signs Multi-Year Deal With DAX

CUMULUS MEDIA Appoints DAX As Exclusive Representative Across Network Radio and Programmatic Streaming Sales DAX, the world’s most advanced digital audio advertising platform, announced a multi-year deal with leading radio broadcaster, CUMULUS MEDIA. The deal establishes DAX as CUMULUS MEDIA’s exclusive third-party sales representative across network radio streaming and national programmatic advertising, alongside CUMULUS MEDIA’s national and local sales teams. CUMULUS MEDIA is the first traditional broadcast network…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…