CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test

CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi… Andrew Van Noy, CloudCommerce CEO reported, “SWARM tested 90 ad variations leveraging a mix of images, headline and body copy.…

UserZoom Raises $100M Funding Round Led By Owl Rock Capital To Build Out Experience Insights Management (XIM) Solution

Following sustained profitable hypergrowth in 2020, funding will fuel further expansion of XIM solution UserZoom, the leader in Experience Insights Management (XIM), announces a $100M funding round led by Owl Rock. UserZoom will use the funding to build out the company's proven XIM solution that helps businesses join the dots between their user experience (UX) and customer experience (CX) strategies, and get an org-wide view on their digital experience. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to…

SPi Global Rebrands As Straive; launches A New, bolder And Younger Brand Identity

SPi Global, the market leading content technology enterprise, today announced the launch of its new avatar as Straive (pronounced "strive"). Following many developments in recent years including major acquisitions, new revenue streams and further consolidation of key business divisions, the new brand restates the value proposition of the company. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Over the years, the company has established itself as a leading e-learning solutions…

Placer.ai Launches Marketplace to Bring Leading Data Tools Together

Placer.ai, the leader in location analytics and foot traffic data, announced today the launch of its new marketplace. The marketplace will enable data analytics providers to layer new datasets and perspectives on top of Placer.ai's dashboard enabling immediate access to leaders in CRE, Retail, Hospitality, investments, and local government. Customers will have the ability to instantly access a variety of new data sources and use them directly within the Placer dashboard. Marketing Technology News: LiveXLive’s…

A New Patent That Puts Marketing Departments in Power Again

6 years ago, a few folks from the creative sector of advertising joined hands with a group of mad scientists who had never worked in marketing with one goal in mind: to make marketing a go-to department for growth again. After 6 years of being in business and self-funding the $4 million investment into the technology, MASS MINORITY™ earned its first major patent. US Patent #10,977,670 is not just a cool t-shirt, it is a technology that helps dramatically improve marketing's dwindling performance since the bust of television…

SailGP Launches Second Season with Oracle Cloud Technologies that Elevate Race Performance, Captivate Fans

Oracle and SailGP, sailing's premier racing league, have expanded their successful data analytics platform leading into the second season. SailGP taps Oracle Cloud Infrastructure (OCI) to deliver real-time data to each of the league's eight national teams as well as to broadcast partners and fans worldwide. New features added this season will improve team performance and give fans a thrilling crews-eye view of the action. "Our cutting-edge, global league continues to push the boundaries of what is possible, both on and…

IBM to Acquire myInvenio to help Organizations Use AI-powered Automation to Better Streamline Business Processes

Addition of myInvenio provides customers with a comprehensive AI-powered automation portfolio for business automation - including process mining, robotic process automation (RPA), document processing, workflow, and decisions - all built on Red Hat OpenShift IBM (NYSE:IBM) today announced a definitive agreement to acquire myInvenio, a process mining software company based in Reggio Emilia, Italy. The acquisition will provide organizations with data-driven software that should help them identify the most impactful business…

Evolve Media AI Revolutionizes How Memories of Events Are Recorded Allowing Attendees To Become Collaborators

The Louisiana-based company is expanding its development team and seeks investors as it closes out its Seed-round funding in the 2nd Quarter, 2021. Multiple perspectives or videos of an event merged into one seamless and affordable video for everyday users, event organizers, and brands. That's what Evolve Media AI offers. The cloud-based app, available on both web and mobile, allows users to share memories by uploading their videos or stills of any event to a central cloud storage platform. By utilizing an artificial…

RainFocus’ Attendee Experience Evolves To Push Virtual And Hybrid Innovation Forward

RainFocus, the leading event management and marketing platform,  today announced the release of several upgraded features to enhance the attendee experience. In addition to an immersive attendee interface, RainFocus has recently added a new Media Suite for live, simulive, and on-demand video content and enhanced its event gamification to maximize attendee value and engagement. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “When planning for how…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

BlueOcean Launches AI-Driven Brand Navigator

With Microsoft, Smirnoff, Clorox, and Panda Express as customers, new launch highlights the disruptive power of brand strategy as a service BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off…

Sailthru Announces New Machine Learning Features for Improved Lifecycle Optimization

Marketers Have Access to New Automated Personalization Features, Richer Reporting and Enhanced Trigger Capabilities  Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced newly released features for its automation tool, Lifecycle Optimizer, to help marketers engage their customers with individualized messaging across channels. Marketers can easily build more relevant, personalized journeys with enhanced post-purchase automation and…

Programmatic Advertising Company MOLOCO Releases New Report on Post Covid-19 Gains in Various App Categories

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

Algolia Announces General Availability of AI-Powered Search Products

Algolia, the leading provider of an API Platform for Dynamic Experiences, announced the general availability of two key products in its Algolia Search portfolio: Dynamic Synonym Suggestions, and Dynamic Re-Ranking. Launched into beta in Fall 2020, these AI-powered products are designed to surface relevant content and products irrespective of how a person navigates the site or describes the item they are searching for, serves up results based on the person’s actions on the site, and provides the ability to personalize the…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Octopus Interactive Announces Measurement by Nielsen Digital Content Ratings Available for Q2, 2021

Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The relationship with Nielsen comes as…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

SurveyMonkey Launches AI-Powered Brand And Industry Tracking Solutions To Provide A More Agile Approach To Market Research

The new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change SurveyMonkey, a leader in agile software solutions for market research, customer experience, and survey feedback, today announced the availability of SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital…