Return Path Uses Deliverability Reporting to Track Improvements in Inbox Placement and Gain More Extensive Coverage of B2B Email Campaigns …
It’s Nothing Personal, It’s Just Rejection: Why You Should Never Be Afraid to Hear the Word “No”
Do you take rejection personally? Do you start the negative self-talk immediately after getting rejected? Do you find yourself triggered …
Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms
Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched …
Online Marketplaces Have Wallet Share but Retailers Are Not Far Behind: Salesforce Report
As against the popular belief, online marketplaces like Amazon or eBay do not have an overwhelming advantage when it comes …
AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts
Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global …
Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue
The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and U.S. Bank Invoca, the …
AI Tipped to Revolutionise Marketing Industry as Sector Attracts $2.5BN of Investments in 2018
Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released by …
Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign
Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for …
ActiveCampaign Named #2 Highest Rated Software Company in Asia Pacific by G2
B2B technology marketplace G2 released last week its first Best Software Companies in Asia Pacific (APAC) ranking. ActiveCampaign’s Asia Pacific …
Bain & Company and Ecosystems Announce a Strategic Partnership to Help Companies Deliver More Value to Their B2B Customers
Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with …
Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement
New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing …
harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the Enterprise
harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product …
Adoption of AI Technologies Among U.S. Businesses Increases from 48% to 72% in One Year, According to RELX
New Study Reveals Perception of AI among U.S. Business Leaders is Evolving as Emerging Tech Hits Hypergrowth Phase RELX, a …
Commvault Joins Powerful Business Avengers Coalition to Deliver on Global Goals for Sustainable Development
Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced at Commvault …
Make Ads Right (Brain) Again for Long Term Growth
New research by Orlando Wood of System1, published in the new book Lemon (by the IPA), argues that the 21st …
Bluecore Now Personalizes Every Step of the Shopping Experience, From Email to Checkout, With Launch of Bluecore Site
New Product Line from Bluecore Applies Individual-Level Consumer and Product Insights to Offers and Recommendations as Consumers Move Across Digital …
Annual MIT Sloan Management Review-Boston Consulting Group Study Finds Few Organizations Realizing Value From AI
Study reveals leaders’ increasing anxiety about AI risks, successful talent strategy, and the five organizational behaviors that companies that capture …
Retailers and Customers Don’t See Eye to Eye on Returns or In-Store Experiences
Brands Also Seen as Missing the Mark on Shipping and Convenience, Leaving Opportunity on the Table, According to Oracle Retail …
Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry
Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring …
Efinix to Showcase Trion MIPI Solutions at MIPI DevCon Taipei
Innovating to Drive AI Edge Computing Products and Applications, Trion FPGAs Include Hardened MIPI CSI-2 Interfaces Efinix, an innovator in …