Cognira Makes Its AI-Powered Promotion Suite Available to All Retailers

Having delivered multi-million-dollar financial benefits for Super Tier 1 retailers, Cognira’s AI Promotion Solution simplifies and unifies the planning, management, analysis and optimization processes in a single, scalable solution. Cognira, a retail AI software provider, announced the public availability of its AI Promotion Solution. The highly configurable, end-to-end promotion management tool infuses AI to simplify one of the most complex processes retailers face — knowing what, how, and when to leverage promotions to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics). iClick’s Enterprise Solution Helps KANS Maximize Consumer Lifetime Value iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share…

Visiqua Announces the Acquisition of AI-Focused Technology Firm ROI Verify

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

Medallia Announces Product Enhancements Aimed at Managing Disrupted Remote Workforces

New employee experience, remote workforce and contact center solutions to improve digitally focused employee and customer experiences Medallia, Inc., the global leader in experience management and engagement, announced a number of product enhancements designed to help companies positively engage with newly distributed and disrupted workforces. These enhancements include new offerings for diversity and inclusion and real-time digital employee engagement as well as critical partner integrations to help organizations connect…

MarTech Interview with Yair Tal, CEO at OneHourTranslation

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a year since Yair Tal, former SVP Head of Payoneer Enterprise, stepped aboard as CEO of OneHourTranslation. With 12 years of on-the-ground business development experience growing what began as a small payment solution startup into a roaring international success, Yair's applying his know-how to his role at OHT. I interviewed Yair to learn a…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Mitto (Unified Communications), Qorus (Sales Enablement), Jitterbit (Customer Experience Management), GoExpedi (E-Commerce and Mobile Commerce), to United Power Electrifies (Customer Experience Management). Mitto Launches Conversations, a Single Interface for Omnichannel Customer Communications Mitto, a leading provider of global omnichannel communications solutions, announced Mitto…

Digital Admin Frustration Costs Marketers almost £21k of Unpaid Hours and Hinders Creativity

The silent burnout trigger for remote-working teams 27% of marketing professionals are spending an extra 3-4 hours a day catching up on creative work they are unable to complete in the working day due to the overwhelming number of admin tasks demanded of their role, according to research by Imagen, a leading video management platform. This is despite 26% of professionals choosing a marketing career for its creative appeal. The accumulation of these wasted hours over the course of the year means that, on average, marketers…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience Management), LiveArea (Customer Experience Management), Music.ly (Entertainment), AdQuick (Native & Programmatic Advertising), to Narrative (Data Management Platforms). Medallia Speech Achieves FedRAMP Authorization, HIPAA Compliance and Now Available in 20 Languages Medallia, Inc., the leader in experience management, announced its Medallia Speech…

TripActions Raises $155 Million in Series E Funding Co-led by Addition, Elad Gil and Andreessen Horowitz

Company to deliver all-in-one travel and spend management platform to get the world back to business TripActions, the fastest-growing business travel and spend management platform, announced it has raised $155 million in Series E growth funding. TripActions’ Series E round was led by existing investor Andreessen Horowitz; Addition, founded by Lee Fixel; and investor Elad Gil. Participation came from existing investors Zeev Ventures, Lightspeed Venture Partners, and Greenoaks Capital. The funding, which increases the…

Otter.ai Launches Live Notes and Captions for 100 Million Daily Users of Google Meet

New Live Notes and Video Captions integration is aimed at enhancing business communication and collaboration for the 100 million daily users of Google Meet Post-meeting transcripts from Google Meet calls available on Otter.ai’s platform Available today to all Otter.ai customers - Basic, Pro, and Business Otter.ai announced the launch of Live Notes and Video Captions for Google Meet. The 100 million daily Google Meet meeting participants can now experience the benefits of Otter.ai’s ability to turn business conversations…

Uniphore Acquires Emotion Research Lab and Adds Video AI Capabilities to Its Innovation Portfolio

Pioneering company delivers advanced capabilities to significantly augment and enhance video-based communications while expanding Uniphore’s market opportunities Uniphore, an early leader in Conversational Service Automation (CSA), announced the acquisition of Emotion Research Lab, a cutting-edge video and emotion AI company. Emotion Research Lab is a leading software developer that uses AI and machine learning, to identify emotion and engagement levels in real-time over video-based interactions. When combined with…

Mano Būstas Partners with Airship to Power Proactive, Anticipatory Communications with Customers

Customer engagement company Airship and City Service, one of the largest corporate groups engaged in facility and property management and integrated utility services in Europe, unveiled a new partnership that will streamline communications between its Lithuanian property management company, Mano Būstas and its hundreds of customers across the region. Beginning in January, Airship’s Customer Engagement Platform will enable Mano Būstas to automate communication with customers across in-app messaging, push notifications, email,…

LiveArea and Attraqt Partner to Deliver Enhanced AI-Powered Solutions for Composable Commerce

LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc.,  announced its strategic partnership with Attraqt Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with the agency’s end-to-end digital commerce solutions for retailers and brands. The collaboration complements an industry-wide shift to composable commerce, a development approach combining best-of-breed commerce components with custom applications built for…

Medallia Speech Achieves FedRAMP Authorization, HIPAA Compliance and Now Available in 20 Languages

Achieves important certification and language expansion to accelerate growth in the contact center space Medallia, Inc., the leader in experience management, announced its Medallia Speech product, the company’s contact center insights offering, has achieved Federal Risk and Authorization Management Program (FedRAMP) certification as part of Medallia’s GovCloud platform, further validating the company’s depth in delivering highly secure, leading solutions for consumer, employee and citizen experience management. Marketing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media

Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox's More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More Redbox, America's destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors,…

Sailthru Delivered Product and Performance Growth for Customers in 2020

Focus on Data, Including 5 Billion Profiles Under Management, Delivers More Effective Email For Sailthru Customers, Leading to 49% Increase In Open Rates Year-Over-Year Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, announced that the platform enabled major performance increases for customers, driving a 13% increase in emails sent and a 49% increase in open rates year over year. In 2020, the company invested significantly into areas of the…

Adthena Announces Acquisition of Kantar’s Paid Search Intelligence Business

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…