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Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RingCentral (Unified Communication), Yext (Customer Experience), Dynata (Analytics), SurveyMonkey (Customer Feedback), and Salesforce (CRM). Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions, and RingCentral, Inc., a leading provider of global enterprise cloud…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CallMiner (Customer Experience), Pegasystems (Automation), Salesforce (CRM), globaledit (Digital Asset Management), and KickFire (ABM). CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with …

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Raydiant (Customer Experience), Fuze (Unified Communication), Aptos (AI/ML), Partner4Work (B2B Commerce), and Looker (Analytics). Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

Yotpo Raises $75 Million in Funding, Sets Sights on Creating a Single Platform for All eCommerce Marketing

Led by Bessemer, Yotpo's Series E Funding Will Fuel Marketing Innovation to Help eCommerce Businesses Drive Revenue As COVID-19 Propels Consumers Online Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth, announced $75 million in Series E funding. The company has raised $176 million in total. Led by Adam Fisher, Bessemer Venture Partners (BVP) is increasing its investment in Yotpo in response to the company's consistent growth and strong performance.…

Weyland Tech Expands New CreateApp Digital Marketing Campaign to Indonesia

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS). The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. Marketing Technology News: CCPA Is a Major Moment for Data Privacy in This Country The…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…