AI software, NVIDIA GPU-powered AI platforms, customer deployments and open source innovation are all powered by the most-comprehensive enterprise Kubernetes platform for hybrid and multicloud operations Red Hat, Inc., the world's leading provider of open source solutions, highlighted that more organizations are using Red Hat OpenShift as the foundation for building artificial intelligence (AI) and machine-learning (ML) data science workflows and AI-powered intelligent applications. OpenShift helps to provide agility,…

SwiftStack, the leader in multi-cloud data storage and management, announced that it will be demonstrating its customer-proven, edge-to-core-to-cloud solution that supports large-scale Artificial Intelligence/Machine and Deep Learning (AI/ML/DL) workflows in Booth No. 216 at The AI Summit in San Francisco’s Palace of Fine Arts September 25 and 26. “The AI Summit is an ideal venue for showcasing how our unique solution overcomes the limitations of traditional storage architectures to deliver the performance, scale and value…

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M scooped $12 million Series B funding to put an end to the big-divide in offline and online advertising. Currently, S4M brands their technology as ‘Shopper Marketing Made Easy’. S4M, as a global mobile advertising technology provider, connects brands to consumers by bridging the gap between digital advertising and the real-world. To prepare for this martech funding, S4M too…

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

Company's growth fueled by industry-leading customer success, market-transforming innovation and award-winning culture SalesLoft, provider of the #1 Sales Engagement platform, announced it has raised $100 million at a $1.1 billion valuation, bringing total funding to $245 million. Owl Rock Capital led the round with participation from Insight Partners, HarbourVest, and Emergence. Since last year's fund raise, the company has more than doubled recurring revenue and established itself as the only complete provider of Sales…

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML). OnePageCRM Puts an Integrated Email Hub at the Heart of Sales OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email…

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

ShareChat, the leading Indian social media venture, announced that it has opened ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India. The new set-up would be dedicated to building a technology backbone for the company with an aim to bring cutting edge tech, developed by the best to its community of users ShareChat has also appointed former Product Leader at Uber, Gaurav Mishra as SVP- Product, who spearheaded Uber AI, Data, and Marketplace Platforms at Uber. In his new role,…

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions. Marketing…

N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM). ChannelAdvisor Introduces Shoppable Media ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of…

Please tell us about your journey into technology and how you started in the industry? I always knew I wanted to go into technology. I graduated from the Indian Institute of Technology in Delhi, which is one of the top technology schools globally. I came to the US and got my Ph.D. at MIT, building algorithms for assembly sequence analysis and supply chain management. I started working in product management, product strategy, and R&D for software companies, building products to optimize supply chains, enable…