Virtually Human Studio Signs Three-Year Agreement With ATARI Boosting Entertainment Experience on the Blockchain

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

Prodapt Names Smita Katariya as the Head of Salesforce Practice

Prodapt, a leading consulting & managed services provider to the digital service provider (DSP) industry, announced that Smita Katariya has been appointed as the head of Salesforce Practice. In this role, Smita will be responsible for executing Prodapt's vision for Salesforce driven digital transformation programs and develop specific solutions pertaining to the DSP Industry, to accelerate such journeys. Before joining Prodapt, Smita was Senior Director - CPQ & Billing at Salesforce, where she played multiple…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…

Avid Names S’hail Holding Group as Master Distributor to Expand the Reach of Its Video and Audio Business Across Qatar

Media technology provider Avid, announced a new multi-year, multi-million dollar strategic purchasing agreement with S’hail Holding Group of Qatar. As part of this first such agreement in Avid’s Middle East & Africa sales region, S’hail has established a new company, QPlay Avid Solutions, as sole dedicated representative and service provider for all Avid video products to clients throughout Qatar including TV broadcasters, film studios, post houses and audio creators. Marketing Technology News: Microsoft Releases…

Email Platform Newton Partners With x.ai to Deliver First Native Calendar Scheduling Integration Inside Email

Newton, recently acquired by two long-time fans and superusers announced a new partnership with AI scheduling tool x.ai, making it the first instance of a scheduling service natively integrating with an email client. Currently no other email system or scheduling software offers this as a feature. Newton (previously CloudMagic) was acquired by customers and fans Maitrik Kataria, of Simform and Justin Mitchel of SoFriendly.com, in 2020 after its parent company went bankrupt. Originally one of the first email apps to…

MarTech Video Interview Raffi Bagdasarian – Paket.tv

https://www.youtube.com/watch?v=b_1vPUnWYvY The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. With TV and on-demand video content charting new heights in consumption and screen-time compared to other native advertising formats, it's time the industry gathers brute momentum behind streaming experiences once the pandemic eases (or the effects of this pandemic vanishes). Paket.tv is already a step…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

Bidstack Launches in the US and Appoints Fisher as Head of Sales

London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally, announces its launch in the US. With Head of US Sales, Adam Fisher responsible for the growth of the US demand side, based in New York, and Vice President of Publisher Relations, John Koronaios, heading up supply, increasing Bidstack’s inventory out of San Francisco, the in-game advertising platform is set to bring this brand new…

50 Most Popular AI-Influencers of North America

It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and academicians. They keep common men updated on the trends and 'what is what' in AI, Machine Learning and associated concepts like Big Data and BlockChain. AiThority introduces you to the 50 most popular AI-influencers of North America. 1. Bob E Hayes Senior Director of Research and Analytics…

Qatar Innovation Week: Celebrating the Value of Future Technologies This November

Go on a 3-Day Networking Spree and Explore Opportunities in AI and 5G Technologies at Qatar Innovation Week That Will Host World Leaders of the Global Tech Space. Reiterating what the CEO of Google, Sundar Pichai had said, “AI may become more profound than fire or electricity.” Artificial Intelligence, in all probabilities, is becoming an economic arsenal for most countries around the world today, including the West Asian country that sits on the Arabian Peninsula. Yes, we’re talking about Qatar, the country with one of…

CGI Influencers: The Rise (and Eventual Fall)

CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has been around for decades. We all remember the Atari game Pong, or the mobile-friendly Snake, which came preloaded on every early-aughts Nokia cell phone. Nowadays, CGI takes form in highly-produced video like Avatar or Black Panther and has even extended its reach to social media. The popularity of CGI influencers is hard to miss. From Lil’ Miquela to the new-and-improved Colonel Sanders on KFC’s Instagram account…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 to Date in the First Quarter of Fiscal 2019 LiveXLive Media Inc., a global digital media company focused on live entertainment, announced the appointment of Jonathan Anastas as its interim chief marketing officer. Anastas brings to LiveXLive extensive experience in a wide variety of digital media, brand marketing, music and gaming with companies such as Activision Blizzard, Atari and…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Clutch Announces Leading Marketing & Advertising and IT & Business Services Companies in Boston in 2018

KoMarketing, Ladybugz Interactive Agency, BIGfish Communications, Boston Web Group, Etc, Featured in the List  of Leading Marketing and Advertising Agencies in Boston Clutch named the top Boston marketing and advertising and IT and business services companies for 2018. This list of 77 companies is a result of research conducted by Clutch, a ratings and reviews platform that evaluates thousands of marketing, design, development, and IT services firms. Also Read: Clutch Announces Leading Web Designers in Seattle and…