Clari Account Engagement Improves Go-to-Market Effectiveness Across the Revenue Process

Clari, the revenue operations leader, announced Account Engagement, delivering actionable AI insights about account relationships and activity to help leaders strategically identify risk and opportunity and deploy resources against the accounts that matter most. In an increasingly remote selling environment, best-in-class revenue teams rely on Clari's Account Engagement to manage rep and buyer activity on target accounts and align go-to-market strategy and sales execution in real-time. For most companies, the stale…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

G2 Recognizes Lead-to-Account Matching and Routing as Newest Tech Category, with LeanData the #1 Vendor

LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, announced that G2, the world's largest site for B2B software user reviews, has recognized Lead-to-Account Matching and Routing as a new G2 software category, and has published a G2 Grid which positions LeanData as the category's Leader. Marketing Technology News: MindTickle Announces $100 Million Funding In a G2 Application Research report (Oct 1, 2020), G2 analyst Michael Gigante declares automated Lead-to-Account Matching…

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today's evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party…

Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

5th Annual Terminus State of ABM Report uncovers significant budget resiliency amid widespread cuts during Covid-19 and a broadening of ABM programs to include customer retention and expansion efforts Terminus, the leading account-based marketing platform, released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other…

Medallia And Quantum Metric Offer Digital Engagement Monitoring

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey. With Covid-19 forcing businesses to digitally pivot, listening, and responding to customer and employee signals, both through direct feedback and observed action, is essential. Customer and employee…

6sense Launches Enhanced Account-Based Reporting To Align Sales And Marketing On Qualified Accounts

6sense, the leading Account Engagement Platform, announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts. 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns. Marketing Technology News: VERB Adds Market America to Growing Roster of Clients…

Adsquare and TPS Engage Partner to Offer Advertisers More Accountability and Scalability on Running Data-Driven Digital Out of Home…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Check Your Account Identification Bandwidth While Working From Home

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? Like every other business function, your ABM program has also gone from the office into the home. And there’s a good chance that as your revenue team builds their…

Oracle and Zoom Help Organizations Infuse Video into Customer Engagements

Oracle announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Zoom that will help sales, marketing, and customer service teams seamlessly incorporate video into existing processes and workflows in order to make every customer interaction better. "We are pleased to be able to work with the Oracle team to help our customers reach and engage their audiences in new and innovative ways," said Oded Gal, chief product officer, Zoom. "The need for all businesses to rethink customer engagements has…

MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year

MRP Prelytix, the only enterprise-class predictive ABM platform, announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries. Marketing Technology News: Announcing the Formation of Influence+United MRP Prelytix empowers client sales and marketing…

Terminus Enhances Account-Based Platform to Help Customers Better Identify and Reach Buying Teams in Remote Work Environment

Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting. Marketing Technology News: Announcing the Formation of Influence+United The New Terminus Engagement Hub Capabilities Include: Terminus Mobile App The new…

eAccountable Names former Ogilvy Executive VP Michael McFadden New President

Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its new President. Founder and CEO, Durk Price will step down as CEO and serve in an advisory role. "We are fortunate and excited to have someone of Michael McFadden's ability and expertise to lead eAccountable," said Price. "We are at an inflection point in the development of our firm, and we need the next generation of leadership to successfully take advantage of the market…

Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by Major Multinationals, WFA Report

In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC. The WFA’s Programmatic, Data & Technology Global Survey 2020 highlights the uneven pace of adoption of programmatic around the globe and the mix of models being used, even in the same company. However, the global trend –…

Lifesize Transforms Customer Engagement in the Contact Center with CxEngage Video

Native, on-demand HD video capability enables agents to effortlessly add video interaction from any channel, providing more seamless and differentiated customer service Lifesize, a global innovator of immersive enterprise communication solutions, announced the launch of CxEngage Video, a new native video solution for cloud contact centers. Available immediately to customers worldwide, CxEngage Video allows contact center agents to rapidly initiate video-based conversations from any support channel — including phone,…