Clari Account Engagement Improves Go-to-Market Effectiveness Across the Revenue Process

Clari, the revenue operations leader, announced Account Engagement, delivering actionable AI insights about account relationships and activity to help leaders strategically identify risk and opportunity and deploy resources against the accounts that matter most. In an increasingly remote selling environment, best-in-class revenue teams rely on Clari's Account Engagement to manage rep and buyer activity on target accounts and align go-to-market strategy and sales execution in real-time. For most companies, the stale…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

xiQ becomes Top Performer in G2; Provides Leading Account-Based Web & Content Experiences (ABM) and Sales Intelligence

xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing, is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories. With this sixth consecutive recognition from G2, xiQ continues to fulfil its commitment to providing excellence for B2B sellers and marketers. xiQ's selection is purely meritorious with authentic reviews coming in from reputable clients and enterprise customers after completing an extensive survey questionnaire. The survey is…

Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action

Company also earns highest scores for customer satisfaction Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation. Marketing Technology News: Contentful…

Questline Report Shows Utility Customer Engagement Accelerated by Pandemic

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future In its seventh year, the Energy Utility Benchmarks Report evaluates digital marketing data for Questline’s 450 energy utility clients, looking at more than 356 million email…

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

Comm100 Releases Enhanced WordPress Integration To Provide Free Omnichannel Customer Engagement Solutions For Businesses

Latest plug-in updates offer expanded capabilities and improved user experience Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, today announced major updates to its WordPress plug-in. These updates make it easier for businesses using WordPress to connect quickly and easily with their customers through Comm100’s digital customer engagement platform for free by enabling customer interactions via live chat, email, social media and mobile text messaging, in…

Lead Marvels Expands Presence in Accounting Industry With Its Digital Content Hub Solution

Lead Marvels, a content-syndication and lead generation solutions provider, is continuing its roll-out into the accounting industry with its Digital Content Hub solution, adding five more CPA associations over the last few months. The company now has launched its solution in collaboration with 15 states. Most recently, Lead Marvels has launched its Digital Content Hub Solution with the Arkansas Society of CPAs, Florida Institute of CPAs, South Carolina Association of CPAs, Virginia Society of CPAs and Washington…

Design Toscano chooses Mapp As Customer Engagement Partner To Drive Advanced Personalization And Support Improved CX

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design Toscano, to help it improve the personalization of its customer outreach. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications Design Toscano offers specialty home and garden decor, reproduction furniture and accessories, indoor and outdoor statuary, and one-of-a-kind home and garden accents. The…

Pypestream ‘Customer Engagement Center’ On AWS Automates All Customer Interactions, Reduces Significant Volume To Call Centers And Escalates…

Top Brands like ADT, Gillette, Royal Caribbean, Sling TV, and TriWest Go Digital with Pypestream’s Conversational AI Platform Consumers have gone “all-digital” at an accelerated pace. They communicate through text, buy products in apps, and manage their accounts online. Entire industries are transforming how they engage with customers for this very reason, and brands are racing towards digital automation to meet these on-demand customer needs. Pypestream is at the forefront of this race, and today the company is…

Ethoca Delivers Deeper Consumer Engagement and Improved Transaction Clarity in an Increasingly Virtual World

Ethoca, a Mastercard company, is leveraging an industry-leading network, collaborative technologies, and deep relationships with payments stakeholders around the world to help businesses satisfy the growing demand for improved digital experiences. With its newly introduced Consumer Clarity™ solution (formerly Eliminator), Ethoca not only delivers greater transparency and trust into what consumers have bought, but helps businesses better connect with customers via one of their most trusted and highly frequented channels –…

Jabmo Unveils ROI Analysis Toolset for its Account-Based Marketing Platform

New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups  Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the general availability of its ROI Analysis Toolset. A new integral feature in its ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Namely, the ROI Analysis…

How Video Can Revitalize Customer Engagement

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead. Also…

Personetics Secures $75 Million To Accelerate its AI-Driven Personalization and Engagement Solutions for Financial Institutions

The leading global provider of AI data-driven personalization and customer engagement solutions for banks and financial services, Personetics has announced that it has raised $75m in growth funding from Warburg Pincus LLC. Warburg Pincus is a leading global private equity firm focused on growth investing. Personectics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, and Nyca Partners. Personetics serves financial institutions by offering a proprietary AI software platform. It covers over 95 million personal…

MakeMeReach Announces Rebranding as Paragone.ai, Empowering Marketers to Reimagine Social-Advertising Engagement

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through paid social media MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai, along with its Actionable Performance Monitor (APM). The company empowers every modern marketer to constantly reimagine the way they engage audiences through social advertising. Marketing Technology News: Pandemic-Era Consumers Love Apps But Have Security…

G2 Ranks SalesLoft Top Sales Engagement Platform on Best Software List

Company tops all other Sales Engagement platforms on coveted Highest Satisfaction Products list SalesLoft, provider of the only complete Sales Engagement platform, announced the company has been named on seven of G2's Best Software lists. The company placed in the top five in Highest Satisfaction Products and Best Software Products. SalesLoft is the top-ranked Sales Engagement provider on six lists, including: Highest Satisfaction Products Best Software Products Best Sales Products Best Enterprise Products…