Lead Forensics, the global expert in website visitor identification, is thrilled to be named a leader in G2's Spring 2021 Quarterly Reports based on high customer satisfaction scores. Marketing Technology News: Are You Using Your Marketing Technology to Create a Better Website Experience? G2, the world’s largest tech marketplace, enables users to write authentic reviews of software products and professional services. Lead Forensics has been celebrated as a leader in the following categories: Marketing Account…

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to…

xiQ, the leading AI-driven SaaS platform for Sales and Account Based Marketing, is declared the Top Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories. With this sixth consecutive recognition from G2, xiQ continues to fulfil its commitment to providing excellence for B2B sellers and marketers. xiQ's selection is purely meritorious with authentic reviews coming in from reputable clients and enterprise customers after completing an extensive survey questionnaire. The survey is…

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based Marketing Platform KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and utilize first-party data with other signals, such as…

New Altify Summer ‘18 Release Coaches Sales Teams, Provides GDPR Compliant Data Export, Enhances Salesforce Quip Collaboration Altify, the pioneer in digital sales transformation software for businesses worldwide, announces its Summer 2018 product release. The new version of Altify’s flagship platform features the introduction of augmented intelligence into account planning, delivering best practice sales coaching directly into the application to help sales teams more effectively add value and find new potential…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

Company also earns highest scores for customer satisfaction Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation. Marketing Technology News: Contentful…

Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence Awards program. Marketing Technology News: Unit4 Announces Strategic Growth Buyout by TA Associates For A Transaction Value In Excess Of US$2… PreView enables brands to maximize attentive reach of their video advertising campaigns by understanding how creative drives attention and generates emotional response -- even…

Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over time Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey, the company’s artificial intelligence (‘AI’) technology solution, was able to beat the client’s KPI goals by 200%, reaching more minority pregnant and new mothers in a state sponsored marketing campaign designed to raise…

With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognizes ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. Marketing Technology News: Infor and C3 AI Form…

Momentum, the growth consultancy and pioneers in account-based marketing, has further bolstered its senior team with the addition of a new member to its North American leadership team. Tamsen Galloway, who brings more than 20 years of experience in B2B strategy, marketing and tech, joins the organization as General Manager and US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, on the US leadership team at the growth marketing specialists…

This accolade highlights companies that have found innovative ways to attract, engage and propel the B2B Martech space to new growth and success. Accountinsight, the leading account-based advertising platform, nominated as Emerging Vendor of the Year in the B2B Martech Awards. This accolade highlights companies that have found innovative ways to attract, engage and propel the B2B Martech space to new growth and success. Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In…

Misinformation and disinformation today is greatly impacting communities, governments and economies worldwide due to rapid online spread – from unfounded conspiracy theories and regulatory fraud, to COVID-19 mistruths. To combat this new normal, Logically is taking on this complex ecosystem with an industry leading threat intelligence platform capable of identifying, analyzing and counteracting online threats at scale. Between January 2020 and February 2021, Logically Intelligence detected over 3,425,102 pieces of…

Software adds Snowflake data source, new time series charting and enhanced UI Reveal, the business intelligence tool from software maker Infragistics, has launched innovative updates to its embedded analytics platform that allow software developers, enterprises and end users to easily integrate  powerful data analytics and visualizations into their software. Reveal is recognized as one of the easiest to use embedded analytics software products on the market. Snowflake is a fast-growing cloud-based data warehouse solution…

Account-based marketing pioneers offer new competitive viewpoints service, and appoint two specialist executives to lead the offering. Momentum, the growth consultancy and leader in account-based marketing, has launched a new Competitive Intelligence (CI) service for businesses, appointing two top executives from the field to lead it. The service will provide organisations with a robust and objective analysis of their competitive environment, including emerging competitor threats, market developments, and new policies…

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together Terminus, the leading account-based marketing platform, announced its product integration with Outreach, the largest and fastest-growing sales engagement platform and a leader in the Forrester Wave: Sales Engagement Q3 2020. The integration enables marketing and sales to work together in tight coordination, based on shared account data to support outbound…

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…