xiQ Receives the Highest Customer Satisfaction Ratings for Account-Based Marketing

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ's AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2. xiQ received the highest ratings for: Meeting requirements - (9) Product direction - (10) Ease of use…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

RainFocus Recognized as Account-Based Marketing Thought Leader

RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for executing the Demand Unit Waterfall. The Demand Unit Waterfall is the cornerstone of modern B2B account-based marketing. RainFocus is one of the first companies to implement the DUW as a tool for propelling marketing and sales. "As a customer-driven company, the Demand Unit Waterfall gives us the framework and processes to maintain our focus on driving customer value while…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Account-Based Marketing (ABM) is Your Growth Opportunity in 2019

Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology tools and its adoption among ABM practitioners provide ample scope for both Marketing and Sales to identify, nurture, and engage customers throughout the lifecycle, building personalized interactions based on powerful analytics on complex sales challenges. In this article, we tell you why to focus on powerful ABM strategy and leverage SalesTech to bring better collaboration and compelling sales…

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

5 Reasons Video is the Best Choice for Account-Based Marketing

“Show, don’t tell.” “Seeing is believing.” “A picture is worth a thousand words.” These aphorisms about the primacy of the visual may be trite but they’re true. Four-fifths of all the impressions on the senses come from the eye. Our brains have evolved to rely on our vision to filter out threats and identify opportunities.   This is why video advertising works so well. However, applying video to account-based marketing (ABM) includes a host of challenges. ABM is the practice of creating a personalized mini-campaign aimed…

New ABM Converter Solution from CaliberMind Turns Your Marketing Automation and CRM into an Account-Based Marketing Machine

CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics and attribution solution, announced at the Flip My Funnel conference the public release of its patent pending new ABM Converter after being in beta for a few months with select customers. The new ABM Converter enables marketers to repurpose their existing CRM & Marketing Automation…

A 6-Step Plan to Ensuring Account-Based Marketing Success

It’s not so hard to imagine a future with near 100 percent adoption of Account-Based Marketing (ABM). According to a recent survey, nearly 60 percent of B2B organizations have already implemented ABM, and another 27 percent intend to start doing so this year. Where does that put you? If you’re like other organizations, you probably worry about the pitfalls and hurdles that stand in the way of implementing ABM—like not having a basic view of your target audience, not having the right data or not having the proper…

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice's Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer's Journey Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria. Lattice has now been…