Act-On Software Launches Seamless, First-of-its-Kind Zoom Webinar Integration

Industry-leading integration redefines holistic webinar marketing in the age of remote work Act-On Software, the leading growth marketing automation platform, announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing…

Act-On Software Launches Best-In-Class Automated Journey Builder

Powerful UX Empowers Marketers to Build and Execute Dynamic Automated Brand Experiences Act-On Software, the leading growth marketing platform, launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes. While the entire Act-On platform is used to build out welcome/onboarding, lead nurture and customer advocacy campaigns, the Automated Journey Builder is the “beating heart” at the center of it all that powerfully…

Act-On Software Debuts New Product Capabilities, Brand with Growth Marketing Focus

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

Pipeliner CRM and Act-On Software Announce Partnership and Native Integration

Pipeliner, the leading CRM provider known for its dynamic and visual platform announced a new partnership and native integration with Act-On Software, the leading Adaptive Marketing provider that drives personalized and purposeful multi-channel marketing. The native integration between Pipeliner CRM and Act-On's marketing automation platform enables businesses to align sales and marketing, ensure better lead quality and seamless adapt to the buyer's journey from prospect to customer. Sales and marketing teams will now be…

Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Simplifies Act-On List Management Tactical Marketing Automation, LLC, a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software's marketing automation software. The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

MarTech Interview with David Greenberg, SVP of Marketing, Act-On

"AI, as a concept in Marketing, is still somewhat nebulous in the market, but companies are beginning to adopt it in innovative ways." Hi David, please tell us about your role and the team / technology you handle at Act-On. As Act-On Software’s SVP of Marketing, I drive and execute across the company’s growth and marketing strategies, and also focus on ensuring our customer and brand experience stands out in the market. Our marketing team brings world-class expertise to the table to ensure we are engaging and nurturing…

360Quadrants Releases Quadrant of Best Marketing Automation Software Vendors

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

Unique Software Development Increases Its Force of Consultants to Help Companies Quickly Adapt to Remote Work During COVID-19 Outbreak

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

BlueCrest and GrayHair Software Announce Partnership

Both companies will collaborate to provide robust end-to-end solutions to mailers and mail service providers GrayHair Software, the trusted partner and provider of mail tracking and address hygiene services to the largest mailers and mail service providers in the country, and BlueCrest, a global technology provider and supplier of the world's most comprehensive line of enterprise software, printers, inserters, sorters, and parcel solutions, have signed a partnership agreement. Marketing Technology News: Tacton…

DocuSign to Make Next Bold Move in AI With Seal Software Acquisition

Pending acquisition of contract analytics pioneer to bring full power of AI to the Agreement Cloud Reflecting the increasingly important role that artificial intelligence (AI) will play in the digital transformation of the agreement process, DocuSign announced its intent to acquire one of the leading contract analytics and AI technology providers, Seal Software, for $188 million in cash. The news builds on the existing relationship between the two companies. DocuSign already resells Seal's flagship analytics and…

LegalTech: DocuSign’s Seal Software Acquisition Will Boost AI’s Role in Contract Automation

DocuSign is paying $188 million in cash to take next 'bold steps' in digitally transforming the current Contract Automation realm. The world's leading Agreement Cloud maker is acquiring Seal Software. Seal Software is a pioneer in Contract Analytics and Discovery. Seal Software had announced an AI-Based Contract Negotiation Product – Seal Now™ in October 2019. DocuSign customers would benefit from the new combined forces of AI and Cloud in Contract Automation. Seal-DocuSign: Tapping into the AI Market for Contract…

Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

AIA Worldwide Grows Its Software Suite with TalentBrew CRM Launch

AIA Worldwide, a global leader in talent acquisition technologies, has introduced the TalentBrew CRM (Candidate Relationship Management) to further enhance its TalentBrew recruitment marketing platform. The new CRM provides a central access point for recruitment, candidate management and communication efforts, leveraging target audience data and profiles across multiple strategies and systems. Powered by AIA's proprietary network intelligence and machine learning, TalentBrew CRM helps recruiters effectively identify and…

TMP Worldwide Grows Its Software Suite with TalentBrew CRM Launch

TMP Worldwide, a global leader in talent acquisition technologies, has introduced the TalentBrew CRM (Candidate Relationship Management) to further enhance its TalentBrew recruitment marketing platform. The new CRM provides a central access point for recruitment, candidate management and communication efforts, leveraging target audience data and profiles across multiple strategies and systems. Powered by TMP's proprietary network intelligence and machine learning, TalentBrew CRM helps recruiters effectively identify and…

Renowned Leaders of Evolving Tech Industry Join Act-On Executive Team

David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing Automation provider Act-On Software announces leadership appointments of two high-growth technology veterans as the Portland-based company advances in the space. Senior Vice President of Marketing, David Greenberg, and Chief Product Officer, Aaron Johnson, each bring more than 20 years of proven experience to the Act-On executive team. As the Portland tech market matures…

SharpSpring Named Top Marketing Resource Management Software by G2 Crowd

SharpSpring, Inc., a leading cloud-based marketing automation platform, announced that it has been named the #1 leader in G2 Crowd’s Marketing Resource Management Grid. SharpSpring achieved the #1 leader ranking on the Grid® Report by receiving positive reviews from verified users, compared to similar products in the Marketing Resource Management category. To qualify for inclusion in the category, a product must serve as a single hub for marketing assets, offer features for budget and campaign planning, track and report…

Act-On Ranked Global Leader in Marketing Lead Management

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Act-On Announces H1 Profitable Growth, Record Customer Success

GDPR, Adaptive Marketing Vision Result in Strong Sales Growth Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, grew its new customer acquisition in the first half of 2018, setting company records for contract life-time value. This strong customer growth is a direct outcome of Act-On’s strategy to invest in innovation and a financial architecture that has driven profitability for the company for the first time in its ten year history. Financial Architecture Creates Pathway…