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ActionIQ Extends Series C To $100 Million To Solidify Lead In Fast Growing Customer Data Platform Market

Pre-emptive, Insider-led Series C Extension Builds on Impressive YOY Growth, Major Client Wins and Customer Satisfaction Ranking That Surpasses Legacy Marketing Clouds ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that it extended its Series C financing, bringing the total capital raised in the round to $100MM. Between this latest capital infusion and exponential growth—more than 100 percent uptick in revenue year-over-year—the extension increased the company's valuation by over 250 percent…

ActionIQ Expands Executive Team In Response To Exponential Revenue Growth In The Customer Data Platform Market

Salesforce Marketing Leader Leah Pope Hired as CMO & Act-On Software Chief Revenue Officer Chris Masino Joins as CRO ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced the addition of two new C-level executives to its leadership suite. The announcement comes on the heels of the company's 100 percent year-over-year revenue growth, with the two senior execs being called upon to continue rapid expansion and adoption of the ActionIQ platform. Leah Pope, formerly of Salesforce, where she served…

ActionIQ Launches InfiniteCompute: Next Generation Customer Data Platform Technology To Outperform Marketing Clouds

Forrester Study of ActionIQ with InfiniteCompute Confirms 'Best-in-Breed' Capabilities & Shows Over 500 Percent Return on Investment ActionIQ, the leading Enterprise Customer Data Platform (CDP), announced general availability of InfiniteCompute – its proprietary, highly scalable customer database technology. The release from closed beta reflects a continued rise in large enterprises' demand for customer data management within a CDP. ActionIQ invested more than 3 years of R&D to develop and release…

ActionIQ Expands Leadership Suite, Hiring Industry Veteran Neil Wilson As Senior Vice President Of Partnerships

ActionIQ, the leading customer data platform (CDP), announced that Neil Wilson has joined the company as Senior Vice President Partnerships, charged with building alliances with global systems integrators, digital agencies, and management consultancies, among others, to better serve its client base, while increasing the business development pipeline for itself and its partners. Wilson, formerly Senior Vice President of Infor Global Alliances, will become a strategic part of ActionIQ's senior management team in this new…

March Capital’s Wes Nichols Joins ActionIQ Board Of Directors

ActionIQ, the leading customer data platform (CDP), announced that it has appointed Wes Nichols, Partner at the technology-focused venture firm March Capital, to its Board of Directors, adding to a stellar lineup of technology investors including Doug Leone of Sequoia Capital and Martin Casado of Andreessen Horowitz. Nichols brings a depth of technology leadership experience to ActionIQ as an active investor and board advisor to public and private company CEOs. He currently serves on the board of several SaaS and digital…

ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers cannot afford." Tell us about your role at ActionIQ and how you got here. What galvanized you to start a CDP? Before ActionIQ, I  founded Aster Data, a pioneer in big data that was acquired by database leader Teradata for $325M. In addition to founding Aster Data, I’ve worked with some of the top global firms across several industries to put customer data in the hands…

Marketing Technology Highlights of The Week: 29-March-2021: Featuring mParticle, Microsoft, ServiceNow, Tableau!

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Adverity appoints Wes Nichols as Non-Executive Director

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry. Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics,…

Q5id Declares Victory Against Identity Fraud with Proven Identity Management Solution

Reduces probability of identity theft to one out of…trillions Digital identity theft and fraud is a continuing – and growing – threat to both businesses and consumers. With the plethora of data breaches that keep happening, it is clear no solution has yet been able to get ahead of the problem. The need to protect individual identities has never been higher. Consumers demand it, businesses need it to establish and maintain customer trust, and compliance mandates it. Traditional methods of authentication and verification,…

Consumer Electronics (NICE) Awards Recognize Those Using Technology in A New, Innovative Way at CES

Enventys Partners presents the second-annual NICE Awards to startups disrupting industries from a range of smart home and smart tech verticals Digital marketing agency Enventys Partners announced their picks for the second-annual NICE Awards at the 2020 Consumer Electronics Show. To be eligible for a NICE Award, a product or company must display how they’re making strides to grow their industry by using technology in an innovative new way. The eligible products or companies must also exhibit at CES in Las Vegas.…

Invoca Named Overall Leader in G2 Enterprise Grid Report for Inbound Call Tracking for 5th Straight Quarter

Invoca cements its position as the category leader, also earning “Best Relationship” and “Momentum Leader” recognition from G2  Invoca, the leader in AI-powered call tracking and conversational analytics, announced that customer feedback on software review site G2 has again made the company the Overall Leader in the G2 Enterprise Grid Report for Inbound Call Tracking. Invoca has held this position in the last five G2 reports, and with an overall score of 93, Invoca is over 20 points ahead of the nearest-scoring call…

Trustpilot Adds to its Senior Leadership Team with Promotions to Strategic Roles

New York office taps VP of Sales, VP of Global Demand Generation, VP of FP&A, and adds Expansion Team Trustpilot, the leading global consumer review platform free and open to everyone, announced four promotions to strategic roles within the organization. The company named Amy Kramer as its new Vice President of North American Sales; Lauren Lowman as Vice President of Global Demand Creation and Americas Marketing; and Caleb Hill as Vice President of Financial Planning and Analysis. Trustpilot also announced the creation…

eTargetMedia Announces 2020 Email Marketing Predictions

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2020 email marketing predictions that the company forecasts will drive email marketing in the new year. With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia developed their annual email…

LeadingResponse Grows and Strengthens Its Digital Marketing Capabilities With LeadRival Acquisition

LeadingResponse, the nation's premier client acquisition solutions provider, has purchased LeadRival, a digital marketing agency in Southlake, Tex., expanding its online services and broadening its client base. "I'm thrilled to welcome the LeadRival team to the LeadingResponse family," said Matthew Kearney, CEO of LeadingResponse. "It is a successful business highly compatible with ours. The additional scale it brings will enable us to build upon our technology platform, accelerate our growth and better serve our…

ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

Dynamic Yield Named Visionary Innovation Leader in Personalization Engines market by Frost & Sullivan

Recognized for transforming the way individuals and businesses perform their daily activities Dynamic Yield, the AI-powered Personalization Anywhere platform, announced it has received the Global Visionary Innovation Leadership Award for Personalization Engines from Frost & Sullivan. As part of the consulting firm’s Best Practices research on the market, Dynamic Yield was positioned highest for its Focus on the Future and shared highest for Best Practices Implementation. A complimentary copy of the report is…

MRP Welcomes Senior Vice President of Global ABM

Garry Dawson to lead MRP’s Global ABM Delivery Team MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team. Marketing Technology News: NexTech AR Signs Deal With Romios Gold Resources INC. “Garry has a unique combination of both enterprise class ABM and global…