The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Using the Quadratic Formula for Your Ad Campaigns

“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not unreasonable: data is core to ad tech, involving a litany of numbers and calculations. However, the ‘D-word’ is often misunderstood in advertising conversations. When mentioned, the word immediately elicits thoughts of PII or cookies related to a user’s browser activity or search history.…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Kinder Joy Launches Ad Campaign Celebrating Family Traditions and Inspiring New Memories

New television commercial showcases how special moments create powerful family memories Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share. Titled "Doorways to Memories," the :30 spot commemorates the quintessential family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his…

Tabmo’s Drive-to-Store Ad Campaigns Increase in-Store Traffic by 70%

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.  The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Marketing Technology News: Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category Other key…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

Northwestern Mutual’s Latest Ad Campaign Celebrates American Resilience

Northwestern Mutual, a leading financial services company, unveiled new ads featuring poignant and powerful stories of real client experiences during the COVID-19 pandemic. The ads showcase the challenges Americans are facing, and how partnering with a Northwestern Mutual advisor and having a financial plan in place can make a meaningful difference now and in the future. The integrated campaign launches across TV, digital, and social media. When the pandemic hit, Americans were faced with unexpected challenges, both…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, "Support Local News," in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. As communities across the nation grapple with the coronavirus pandemic…

Agency Behind Internet’s Greatest Viral Video Ads to Boost Hard-Hit COVID-19 Business with Free Ad Campaign

Harmon Brothers, Creators of the wildly successful video ad campaigns for Poo-Pourri, Squatty Potty, Chatbooks, and Purple, Announces "100K Poop to Gold Giveaway" Contest with Multiple Marketing Prizes for Business Who Make the Best Case, Selling the Agency on Why They Should Win Using the Hashtag #PoopToGold Harmon Brothers, the Provo-based social media ad agency behind "the greatest viral ad in internet history," has earned national headlines, more than 1.5 billion views, and helped drive over $450 million in sales with…

Customers Encourage Customers to Help Make Shopping Safer for Everyone in Stop & Shop’s New Ad Campaign

Leading Food Retailer Enlists the Public to Help Bring an Even Stronger Response to the COVID-19 Pandemic Stop & Shop customers have taken a starring role in the company’s new ad campaign, which encourages shoppers to do their part to help make grocery stores safer for everyone during the coronavirus pandemic. The retailer’s new “Please” campaign, which starts this week on television and radio stations in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, provides suggestions on simple steps that…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

Ansley Atlanta Real Estate Begins Custom Ad Campaign With Adwerx Enterprise

Automated Ad Service Provides Property Listings with Additional Exposure Across Digital Platforms Luxury real estate brokerage firm Ansley Atlanta Real Estate has partnered with Adwerx to promote their property listings using integrated marketing automation. The Adwerx Enterprise Automated Listing Advertising Program creates personalized ads directly from the firm's listing feed. When a property is listed with Ansley Atlanta Real Estate, an ad campaign featuring the property, agent, and Ansley Atlanta branding will begin…

Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of contextually relevant video advertising services and technology, announced a strategic partnership with Freckle Ltd., a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance of campaigns built with VuePlanner®, Giant Media’s proprietary technology that identifies the most contextually…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

CloudSense and Ad-Juster Work Together to Maximize End-to-End Ad Campaign Efficiency and Profitability

By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a single advertising platform CloudSense, the world's #1 media sales solution on Salesforce, announced its global partnership with Ad-Juster, the world's only third-party reporting and discrepancy management tool. The partnership provides customers an out-of-the-box integration to Ad-Juster FlowIQ from the CloudSense platform. Using CloudSense and FlowIQ, media organizations can…