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Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

When it Comes to Ad Blocking, Personalization is the New Scale 

While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability to display ads, less attention has been paid to whether or not these ads should be displayed at all. If marketing is about meeting consumers’ needs, then more than 75 million US consumers have already said, simply by installing a blocker, that they don’t like the ads being pushed at them. That is a lot of people and doesn’t even include the vast majority of consumers that browse the web without blockers,…

OnAudience Report Finds US Publishers Lose over $15.8 Billion Revenue Annually Due to Ad Blocking

Latest Onaudience Report States That More Than A Quarter (26%) Of Consumers Utilize Ad Blockers In The Us, A 16% Increase On 2016 OnAudience.com has launched a global report into ad blocking. The study reveals that the use of ad blockers is on the rise in the USA, with over a quarter (26%) of consumers now using them, compared to just 22% in 2016. This accounts for a loss of more than $15.8Bin publisher revenue, an increase of almost half (43%) the $11B lost in 2016. OnAudience is a part of the Cloud Technologies S.A.…

Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking

Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images With malvertisers always looking for new ways to infiltrate their malicious code, a trend gaining traction in Q4 2018 is steganography – the act of embedding malicious code into an unseen image hidden in an ad’s image. GeoEdge, the premier provider of ad security and verification…

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave and Townsquare Media, Inc have agreed to join forces in order to re-engage users who use ad-blocking. The partnership involves combining Brave’s futuristic browser and Townsquare Media Inc’s music and entertainment portfolio. Brave’s browser capabilities include privacy innovation and a Blockchain based digital advertising platform which allows Townsquare to…

Brave and Townsquare Partner to Re-engage Ad-Blocking Users

Partnering Will Also Include Monetizing Ad-blocking Traffic and Testing Blockchain-based Digital Advertising Brave, combines an innovative privacy browser with a Blockchain-based digital advertising platform. Whereas, Townsquare Media Inc., owns and operates a plethora of digital brands which are focused on media and entertainment. The companies announced the partnership to empower Townsquare to re-engage ad-blocking users. The companies have also vouched to test Blockchain-based digital advertising solutions with the BAT…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Trend Micro Secures Brac Bank Ltd Against Advanced Threats Across Networks and Endpoints

Provides a 360-degree visibility into the threat landscape and protects from malware & ransomware attacks Trend Micro Incorporated, a global leader in cybersecurity solutions, is now providing a comprehensive suite of cybersecurity solutions to BRAC Bank Ltd, Bangladesh’s leading bank for small and medium-sized businesses. Consisting of Trend Micro Apex One, Trend Micro Deep Discovery Inspector and Trend Micro Deep Discovery Analyzer, the deployment provides BRAC Bank with automatic shielding from vulnerabilities,…

Full Stream Ahead! Your 2020 Guide to Cord-cutting

How VPN Puts You on the Fast Track In today’s dynamic, content-rich digital world, asserting control of your cyberspace is key. Whether you’re concerned about privacy from censorship or just want the freedom to binge-watch entire seasons of The Office from anywhere, a VPN subscription is just the ticket.  Before we go over how a VPN lets you go full stream ahead and overcome any pesky geo blocking tactics, let’s take a closer look at what a VPN does and how it operates. What is VPN and How Does it Work? Traditionally,…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific

PepsiCo in Thailand first to launch campaign, accessing premium TikTok inventory via The Trade Desk platform The Trade Desk and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique…

Regent Education Announces Regent Award for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Regent's customers now can benefit from financial aid insights for student recruiting and advising Regent Education announced that it has launched Regent Award for Salesforce on Salesforce AppExchange, empowering its customers to use financial aid insights for student recruiting and advising. Through Regent Award, higher education institutions automate financial aid packaging, repackaging, and student disbursements with simplified workflows.  As a result, financial aid staff increase…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

CUJO AI Integrates its AI-powered Incognito Solution into Technicolor Broadband Gateways to Provide Privacy and Tracking Protection Services

CUJO AI announced that CUJO AI Incognito is now being pre-integrated with Technicolor broadband Customer Premises Equipment (CPE) running RDK-B and Homeware, Technicolor's middleware based on OpenWRT, allowing Technicolor to offer users privacy and tracking protection services with no endpoint software being needed. The CUJO AI Incognito solution will allow users to take control of their private information by automatically blocking tracking software that profiles them on the Internet. "Each day we are committed to…

The Most Successful Creative Ad Units Are Heading In-Game: Here’s Why

The Users Have Spoken: No More Intrusive Advertising! If you’re like many, many users today, you’ve employed some kind of adblocker. Adblocking is bad news for the Digital Advertising world. It hurts the publishers who depend on revenue from advertising, and it hurts the advertisers, who are spending big bucks to try to connect with their audiences. But ad blocking is really just a symptom of a greater problem. Namely, the intrusive, disruptive ad formats that have become so commonplace in today’s digital sphere.…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Peer39 Analysis Finds Brands Avoiding News Content Miss Out on Billions of High-value, Brand-suitable Ad Impressions Every Day

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their engagement with trusted news publications. With 94% of brands deploying blacklists to deal with brand safety, and some avoiding the category altogether, overcautious advertisers are likely missing out on targeting these highly-engaged consumers due to outdated fears of brand safety within News content. Analysis from Peer39, the leading provider of page-level intelligence, finds…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…