Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Hivestack Appoints Former Samsung Ad Tech Industry Veteran Vlad Stesin As Board Member

Latest addition to the company’s board of directors further supports global expansion. Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of Vlad Stesin as a member of the company’s board of directors. Stesin is currently the Co-Founder and Chief Product Officer of Optable, a next generation data connectivity platform and formerly the Co-Founder and VP Product of AdGear, a digital advertising technology company acquired by Samsung Electronics in 2016 and is now part of Samsung Ads.…

Former Snapchat Media Executive Joins Ad Tech Start-Up

Jeff Lucas Becomes Executive Advisor at Mobilize Solutions to Provide Strategic Guidance to Help the Company Scale “In-Camera” Media Sales & Operations Mobilize Solutions has added media innovator, Jeff Lucas to their Board as an Executive Advisor. Lucas is the right guy at the right time as the company has secured mass distribution agreements to deliver timely & relevant content to millions of everyday camera users. “I am happy to be a resource as Mobilize embarks on the exciting world of camera-marketing. There…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

Digital Remedy Thrives in 2019, Celebrates 20 Years of Ad Tech Innovation

While the Ad Tech Industry Throws Curveballs that Send Other Firms into a Tailspin, Award-Winning Digital Optimization Provider Delivers Results for Publishers, Advertisers, and Agencies Amid the ad tech industry's tumultuous sea of constant change, bellwether digital media execution and optimization provider Digital Remedy, continues to steer industry innovation to deliver results for publishers, advertisers, and agencies. On the heels of a stellar 2019, the company is forging ahead into its 20th year—an unprecedented…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, today named Les Carter as its new Chief Technology Officer. In his role as Chief Technology Officer, Carter will oversee all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the recently acquired 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into…

Even Financial Appoints Ad Tech Veteran Chris Scott as Chief Revenue Officer

Leading B2B2C Fintech Poised for Continued Expansion Even Financial (“Even”), the leading API for financial services search, acquisition, and monetization, announced that Chris Scott has joined the firm as Chief Revenue Officer. Scott, an ad tech veteran with over 20 years of experience across industry leaders including Criteo, Google, Admeld, and Taboola, will be part of Even’s executive team, responsible for the company’s revenue generation strategy and execution. Scott is a seasoned business executive with an impressive…

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales Channels to TV Beachfront, a programmatic video advertising platform for big media, cable, MVPDs and advertisers, announced Ben Abbatiello joined the company as Vice President of Advanced TV. In just over one year since opening a New York office and shifting the company headquarters to Manhattan, Beachfront is now at 15 employees in NY and expanding rapidly. Abbatiello leads a…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

The Current State of the Ad Tech and Martech Industries

As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound shocking, given that $8.8 billion of VC money was invested in martech in 2017 alone. But despite the investor interest in these industries, the fact is that the creation of a middle layer consisting of advertising infrastructure between brand and consumer has exacerbated the problems of fraud and money being spent in all the wrong places. To solve these problems, the industry needs players that can ensure…

Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry

Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions Digital Air Strike, the leading social media, intelligent lead response technology and consumer engagement company, announced it has acquired the assets of the ad tech lead generation company, Target Media Partners Interactive (TMPi) and Libra Systems, a software company that simplifies leasing and financing operations for automotive retailers. The acquisitions represent…