AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

AdDaptive Intelligence Enhances Platform’s Capabilities To Support Objective-Based Advertising (OBA)

AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers' advertising goals towards success and provide detailed insights and analytics to fuel future…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Ortery Technologies (E-Commerce), Amperity (Customer Data Platform), AdDaptive Intelligence (Account-Based Marketing), MessageMedia (Mobile Marketing), and SAP SE (Customer Experience). eCommerce Product Photography Industry Adopts Automation Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce…

Verishop Launches Social Shopping App, Bringing the Best of Social Media to E-Commerce

Users can now upload content, tag products, create and share curated collection boards, and follow people and brands At Verishop, we are building a social commerce platform with a mission to change the way people shop. We launched in July 2019 to address two problems: To help users find DTC brands, independent brands and traditional retailers for all their lifestyle needs in one place; and to bring the best of social discovery into shopping to create a more fun and inspiring place for brands to tell their stories and for…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…