Workday Completes Acquisition of Adaptive Insights

Planning Leader to Operate as Adaptive Insights, a Workday Company; Combination to Accelerate Customers’ Finance and Business Transformations Workday, Inc., a leader in enterprise cloud applications for finance and human resources, has completed its acquisition of Adaptive Insights, a leading cloud-based company for modernizing business planning. With Adaptive Insights now part of Workday, customers will be equipped to better plan, execute, and analyze across the enterprise all in one system — the leading cloud platform to…

Adaptive Insights Brings Business Planning Cloud to France

New French Resources, Established Channel Partners Enable French Companies to Achieve Business Agility With Adaptive Insights Adaptive Insights, powering a new generation of business planning, continues its strong growth and expansion in France with in-country support, channel partners, and new customers. The company is committed to bringing its Business Planning Cloud to French organizations to help them achieve agility in today's fast-moving world. Adaptive Insights recently announced surpassing $100 million in…

Adaptive Insights Accelerates Adoption of Business Planning Cloud

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…

Cloud Planning Pioneer Adaptive Insights Launches Comprehensive Offering for Sales

New Purpose-Built Sales Planning Solution Extends its Business Planning Cloud, Embraced by Acquia, Apptio, Ivanti, MongoDB, and WinShuttle to Drive Corporate Performance Adaptive Insights extends its Business Planning Cloud with a comprehensive offering for sales planning. Adaptive Insights for Sales is a purpose-built planning and analytics solution driving performance and predictability. Designed for companies of all sizes to maximize sales efficiency and sales investments, the new solution modernizes sales…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

MindTickle Debuts Adaptive Spaced Reinforcements for Effective Knowledge Retention

Latest innovation to Sales Readiness platform prepares customer-facing reps to be consultative and credible MindTickle, the leader in Sales Readiness technology, unveiled its Spaced Reinforcements solution. Using advanced gamification, microlearning and smart notifications to engage sales representatives, this latest innovation proactively and automatically helps bridge knowledge gaps to retain and reinforce necessary knowledge skills and behaviors. As part of a comprehensive Readiness system, Spaced Reinforcements…

Colt Technology Services Upgrades to Add New Features to Further Deepen Customer Insights Within NICE Satmetrix

Upgrade Provides Added Precision and Clarity Through Features Such as Automated Text Analytics and Custom Metrics NICE announced Colt Technology Services, a world-class global provider of high bandwidth, on-demand and agile connectivity solutions, has renewed and upgraded their relationship with NICE Satmetrix. Seeking additional depth of insight, Colt furthered its partnership with NICE Satmetrix to align with their need for new cutting-edge features like automated text analytics and custom metrics. Colt Technology…

Sophisticated AI Engine and Real-Time Insights Empower New NICE Satmetrix Release to Measurably Improve Customer Experiences

Customizable metrics and increased automation capabilities allow even the most complex organizations to comprehensively and easily manage CX programs NICE unveiled a new version of NICE Satmetrix, the company’s cloud-based customer feedback management solution. The latest release includes an innovative AI engine to swiftly identify trending topics from customer feedback in real-time, customizable in-product metrics tracking and reporting, and multi-layered no-send rules to avoid survey fatigue and increase response rate.…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Amplero Lifts Lid on AI’s Black Box for Marketers with New AI-Fueled Learned Insights Capability

Amplero, a recognized leader in core artificial intelligence marketing technology, announced enhancements to its pioneering AIM Learned Insights capability. The announcement comes immediately following a $17.5 million Series B funding round co-led by Greycroft and Ignition Partners. Powering personalized, cross-channel customer experiences at brands like Sprint, Xbox, Virgin Mobile, DoubleDown Interactive, the Amplero Artificial Intelligence Marketing (AIM) Platform adaptively optimizes every customer interaction to…

Bazaarvoice names Keith Nealon as Chief Executive Officer

Bazaarvoice, Inc., announced that it has named Keith Nealon as Chief Executive Officer Bazaarvoice, Inc. announced that it has appointed Keith Nealon as Chief Executive Officer (CEO). In his new role, Nealon will draw on over twenty years of experience with high-growth technology companies to help scale Bazaarvoice’s leadership position into new markets and areas of innovation. Joe Davis of Marlin Equity Partners has served as CEO since Marlin Equity acquired Bazaarvoice in February 2018; he will transition out of the CEO…

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and JMI Equity. This growth investment marks one of the largest in legal technology, the largest in Canadian history, and a definitive shift for the future of the legal industry. Clio Raises $250 Million Investment from TCV and JMI to Transform Legal Industry According to the US Census data, Americans spent US$261 billion on legal services in 2012. Yet, 77% of legal problems don’t receive legal…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Interview with Gary Neal, Chief Operating Officer at Smartology

"Smartology, where we firmly believe in a transparent approach to spending media budget across quality brand safe publisher sites"Tell us about your role and journey into technology. What galvanized you to join Smartology? In my first role, I was working with technologists at the London Stock Exchange and was implementing various solutions for some of their internal systems, which disseminated news to the market. I had known about Smartology from my time at the Financial Times and heard they were creating an original…

Cisco’s Former CIO & SVP Of Operations Rebecca Jacoby Joins Apptio Board Of Directors

An Early Advisor and Customer, Jacoby Brings Experience and Vision to Apptio as it Drives Global Adoption of Technology Business Management Apptio, Inc., the business management system of record for hybrid IT, announced the appointment of Rebecca Jacoby to the company's Board of Directors, effective 27 July 2018. Jacoby will also serve on the Board's Audit Committee. Previously, Jacoby served as senior vice president of Operations at Cisco and held the position of CIO for the 12 years prior. "Today, every company is a…

R2i Achieves Select Status As Acquia Preferred Partner

Throughout Its Partnership, R2i Has Been Honored with Numerous Awards for Acquia Website Design and Development Including Partner Site of the Year R2i is an independent digital marketing agency that has recently earned Preferred Level status in Acquia's new Partner Program. Achieving Preferred Level requires a history of successful deployments and technical competence as well as a commitment to Acquia training, certification, and building of qualified delivery teams. R2i is in its fourth year as a certified Acquia Partner…

Interview with Michael King, Executive Recruiter, King Recruiting

"Marketers will need to have very strong analytical skills to be able decipher all the data that will be coming at them, and also they have to be able to combine that with a great imagination so they can be a truly modern marketer."Tell us about you got into the Recruiting business. Back in 1998 I ran into an old friend at a golf course that I hadn’t seen in years. I asked him what he was up to. He said that he was a recruiter. My response was, “for the Army and Navy?” I did not know anyone that was a recruiter. He told…

MindTickle Accelerates Leadership in Readiness for Customer-Centric Companies

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Digital River, AtScale, Sidetrade, AppSheet and The California Consumer Privacy Act (CCPA). Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion Digital River, the most experienced global e-commerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce…