Adlib Rebrands to Signal its Evolution into a SaaS-Based AI-Driven Content Intelligence Company

Adlib announced a rebrand that represents its evolution into an AI-driven, SaaS-based Content Intelligence and Contract Analytics leader. The rebrand consists of an enhanced SaaS-based solution, a website with an improved user experience, and a new logo and brand colours that use bold, simple graphics to convey Adlib’s sophisticated solutions in a simple way. With the growing demand for data-driven insights, companies from all industries are now able to leverage AI to surface clean data from complex unstructured content…

Enhancing The Performance Of Facebook AdLibrary With A Browser Extension

AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook's official ad library As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard. Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of…

Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis, and global go-to-market strategy. His background includes leadership positions at Think Research, Adlib Software,…

Yext Delivers Enhanced Site Search to More Businesses as Adobe Premier Partner

Through a unique global technology partnership, Yext will make it easier for businesses and organizations to supercharge their Adobe-powered website with Yext’s innovative site search product, Yext Answers Yext, Inc., the Search Experience Cloud company, announced that Yext is the first search technology partner to join the Adobe Exchange program at the premier level, the top tier of Adobe’s technology partner program. The selective program recognizes best-in-class solutions that maximize the capabilities of Adobe…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

Unique Positioning Dominates Merchant Services Marketing

In December 2018, Square declared it would re-file regulatory paperwork to run a banking business. “Square Capital is uniquely positioned to build a bridge between the financial system and the underserved,” said Jacqueline Reses, head of Square Capital. Square is not the only merchant point-of-sale (POS) company attempting to sway apothecaries and farm stands alike away from commercial banks. Companies leveraged targeted social media campaigns to build relationships with small businesses, and show they could offer more…