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HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Pluralsight and Adobe Empower Digital Marketing Professionals to Master Adobe Experience Cloud

Pluralsight, the technology learning platform, today announced a new partnership with Adobe to provide digital marketing professionals with the technology learning tools they need to maximize their Adobe Experience Cloud investments. Through a subscription service, Adobe customers will be empowered to move at the speed of technology, increasing proficiency, innovation, and efficiency. Together, the companies provide digital marketing professionals with new beginner- to advanced-level courseware on core Adobe…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

TA Digital’s CMS Bridge Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its CMS Bridge solution is now an Adobe Accredited Partner Solution. With this certification, CMS Bridge is now badged as market tested and Adobe verified. CMS Bridge is an intelligent content migration solution that uses a machine learning model to help easily migrate content from any CMS to Adobe Experience Manager. The tool helps organizations move their applications to Adobe Experience Manager from their current stack by automating the content migration…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce). New Software ahoy! Helps Shopify Businesses Make More Money Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy!…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Adobe Named Leader in Forrester Wave + Gartner Magic Quadrant

Adobe Received Highest Score Possible in Personalization, Product Vision and Roadmap, and Delivery and Extensibility Ecosystem Criteria Adobe today announced that it has been positioned as a Leader in two recent eCommerce reports from Forrester Research Inc. — “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Adobe was one of 13 vendors in the B2B Wave and 10 vendors in the B2C Wave that were evaluated on their Strategy, Current Offering and Market Presence. “With…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Introhive (CRM), dotdigital (Marketing Automation), Demandbase (Account-Based Marketing), ServiceSource (Customer Experience), and Nielsen (Analytics). Introhive and Deltek Partner to Further Power Project Success Through Intelligent Relationship Mapping Introhive has announced a new partnership with Deltek, a leading provider of software for project-based businesses, to deliver CRM…

ServiceNow, Adobe Pair Their Customer Service Software to Improve Apps

ServiceNow Inc and Adobe Inc said on Tuesday they will make their software systems work together in an effort to improve apps used by customer service representatives. ServiceNow has long made software that large businesses use to field internal requests from employees to their information technology departments, but in recent years has branched into selling similar software for use by customer service departments to handle requests from external customers. Adobe, once known for its Photoshop digital imaging software,…

Yext Hires John Watton to Lead EMEA Marketing

Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region  Yext, Inc., the Search Experience Cloud company, has announced the hiring of John Watton to its EMEA leadership team. In his new position as EMEA VP of Marketing, Watton will focus on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Qumulo Advances Collaborative, Cloud-Based High-Performance Media Workflows for Adobe Creative Cloud Video Applications

Qumulo Cloud File Data Service and Hybrid Cloud File Storage Integrate with Adobe Premiere Pro and Adobe After Effects for Fast, Efficient Collaboration Anyplace, Anytime High-Performance Collaboration in the Cloud: Enables production and editorial teams to maintain high performance across multiple remote locations Limitless Scalability: Cloud-based storage infrastructure meets the capacity and performance needs of Adobe Premiere Pro and After Effects users Analytics and Visibility: Provides unmatched real-time…

Information Builders Named a Top Cloud Business Intelligence Vendor by Dresner Advisory Services for Seventh Consecutive Year

Follows Recent Recognition as Innovation Leader in Supporting Cloud Deployments  Information Builders, Inc. (IBI), the leading data and analytics company, today announced it has been ranked as a top vendor for the seventh consecutive year in Dresner's 2020 Cloud Computing and Business Intelligence (BI) study. The distinction comes on the heels of receiving a Dresner innovation award honoring Information Builders as a leader in Cloud BI. The Dresner Cloud Computing and BI report analyzes adoption and deployment,…

Arti Closes $4 Million Seed Investment Round for Cloud-based, No-hardware Augmented Reality Platform

The Arti platform helps professional and amateur broadcasters deliver high-quality AR video from anywhere Arti, providers of the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers, announced that it has raised $4M in a seed investment round led by Axon Ventures, an early stage fund focused on investing in elite technology founders, with participation by other investors. The company will use the funds to support on-going development of its innovative AR technology platform, and to…

HERE Technologies Achieves Red Hat OpenShift Operator Certification for Cloud-Native Location Services on Red Hat OpenShift

HERE location data and services now available as a supported and certified Red Hat OpenShift Operator     HERE, a location data and technology platform, today announced the availability of HERE Location Services on Red Hat OpenShift as a Kubernetes Operator via the Red Hat OpenShift Operator Certification. Developers on OpenShift can now integrate HERE geocoding, live traffic and fleet routing algorithm APIs more seamlessly into their applications. This helps simplify and speed deployments of enterprise-grade applications…

In Mind Cloud Appoints Peter Schmidt as Chief Revenue Officer

In Mind Cloud, an independent software vendor for manufacturing sales platforms has named Peter Schmidt to the newly created role of Chief Revenue Officer (CRO). As CRO, Schmidt will be globally responsible to align In Mind Cloud's Sales, Marketing and Customer Success to create an unparalleled customer experience. Marketing Technology News: Quest Named a Winner in G2’s Best Software 2020 Awards Schmidt has a 25-year track record in building high-performance teams that deliver customer success and fast growth on…

Adobe Equips Businesses with Free Online Tools; Commits to Highest CX Standards

Global digital customer experience management software provider Adobe announced a series of new features and online channels to empower businesses during COVID-19. Adobe is offering free services across its various products and platforms. These include Magento Commerce, Marketo Engage, Adobe Connect, Bizible and so on. While businesses fight to sustain their operations within tight budgets and resources, Adobe opened up its doors to help small and mid-sized businesses that are reeling from the impact of lost…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

Avionos Up-levels Adobe Solution Partner Status to Gold

Just one year after earning Adobe Silver Partner status, Avionos jumps another partner level as a result of technical expertise, Adobe Experience Cloud implementations, and customer success Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) in less than one year. The elevated status is the result of its dedication to growing its team of technical experts - architects, developers, business…

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…