HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Pluralsight and Adobe Empower Digital Marketing Professionals to Master Adobe Experience Cloud

Pluralsight, the technology learning platform, today announced a new partnership with Adobe to provide digital marketing professionals with the technology learning tools they need to maximize their Adobe Experience Cloud investments. Through a subscription service, Adobe customers will be empowered to move at the speed of technology, increasing proficiency, innovation, and efficiency. Together, the companies provide digital marketing professionals with new beginner- to advanced-level courseware on core Adobe…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

TA Digital’s “D2C in the New Normal” Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Terminus (Account-Based Marketing), AudioEye (Content Marketing), RingCentral (Unified Communications), and eGain (Customer Engagement). Adobe to Acquire Workfront Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price…

Zix Acquires Leading Cloud-Based Backup And Recovery Provider CloudAlly

Zix Corporation, a leading provider of cloud email security, productivity, and compliance solutions, has acquired privately-held CloudAlly Ltd., an industry leader in cloud-based data backup and recovery for business. Founded in 2011, Israel based CloudAlly is a pioneer of enterprise-grade, software-as-a-service (SaaS) cloud backup and recovery solutions. The company offers a robust suite of award-winning, ISO 27001 certified and GDPR/HIPAA compliant solutions for Microsoft Office 365, Google Workspace (formerly G Suite),…

EditShare and Blackbird Partnership Expands Cloud Video Editing Workflows

EditShare and Blackbird have joined forces to give media professionals more options when it comes to collaborating and editing video in the cloud. The integrated solution combines EditShare's EFS scalable storage, FLOW media management, and open APIs with Blackbird's cloud video editing and publishing platform. Optimized for both speed and mobility, Blackbird and EditShare connect users into the wider media ecosystem, making content of all types located across storage pools accessible in the proper formats for rapid editing…

Adobe to Acquire Workfront

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to…

M-Files Partners with Adobe to Provide Easy and Secure Document E-Signatures

Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of Adobe Sign, the market leading e-signature solution in Adobe Document Cloud, in the M-Files intelligent information management platform. E-signatures provide an efficient, legal way to obtain consent or approval on electronic documents and forms, and they can replace handwritten…

Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage

Designer Cloud's Intuitive UI Empowers Any User to Create Engaging Digital Experiences Scala announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution…

Cision Insights and Adobe Win 2020 PRNEWS Platinum Public Relations Award for Best Use of Data and Measurement

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Warren Closes $1.4 Million to Help Local Cloud Infrastructure Providers Compete Against Industry Giants

Estonia-based Warren, a self-service distributed cloud platform has secured a $1.4 million seed round to help regional cloud infrastructure solution providers to compete against industry giants. The round was closed by Passion Capital and also included Lemonade Stand and angel investors like former Nokia Vice President Paul Melin and Marek Klisa, co-founder of funds Superangel and NordicNinja.  Major industry players are already quite aggressive in the industry in expanding teams and data centers around the world.…

Retail and E-Commerce Brands Enjoy Powerful CX Boost From Getfeedback as SurveyMonkey Announces Expanded Investment in Salesforce Commerce…

Hibbett, Puma, YETI, and more share CX impact stories ahead of the 2020 holiday season SurveyMonkey announces plans to deepen value for e-commerce customers through purpose-built integration with Salesforce Commerce Cloud SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced that Crocs, Deckers, Hibbett, Puma, and YETI are fueling their customer experience (CX) programs with GetFeedback, SurveyMonkey's multi-channel CX platform. With the ability to…

CBTS Unites Cisco Webex with Broadworks Cloud Calling and Collaboration for Powerful Hosted UC

CBTS, a proven technology provider driving superior business outcomes, announces that its powerful Hosted Unified Communications (UC) solution powered by Cisco Broadworks is now fully integrated with the leading meeting and workstream collaboration tool Cisco Webex, combining two powerful platforms to deliver the ultimate customer experience with unified collaboration and communications. CBTS now delivers an end-to-end mobile, office, and remote office experience that is seamlessly connected through a single application.…

Kount Joins Adobe Exchange as Accelerate Partner

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that Tarima TV, the first Latin concert channel has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24x7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage,…