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Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Demandbase Releases Findings From ABM Market Research Study

Study indicates that ABM budgets are rising, and early adopters show strong results Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The…

Bidmath Brings First of Its Kind Advertising Technology and Data Consulting Hub

Bidmath, the leading programmatic consultancy, brought the first of its kind advertising technology and data consulting hub in Bangkok specialising in both Google and Adobe marketing technology. The company has been working with global brands such as dtac, Honda, Esso, Dyson, Lenovo and Krungsri among others. Over the past year Bidmath have established themselves as a leading experts in technology and data consultancy that can deliver a truly localised service layer across platform implementation, management and…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…

Leading Contextual Advertising Company Media.net Joins IAB Tech Lab’s Board of Directors

Media.net will support the group’s contextual guidance and technology efforts, while providing global leadership and expertise Media.net, a leading contextual advertising company, today announced that it has joined IAB Tech Lab’s Board of Directors, with Karan Dalal, SVP Business Operations at Media.net, appointed to the board. As a board member, Media.net will play a key role in guiding Tech Lab’s work in support of contextual advertising and cookie-less identity standards, transparency and brand safety, among other…

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Global Advertising Firm Transitions to Nuxeo Cloud Service

TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for "Cloud-First" Directive Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the core component of its modern advertising work management platform. The company's goal was to better support clients by automating common work processes. TBWA\…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport

Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport Advertisers Clear Channel Airports (CCA), is bringing a cutting-edge advertising network to the Capital of Silicon Valley transforming the country's fastest growing airport, Norman Y. Mineta San Jose International Airport (SJC), into the first all-digital and most advanced advertising and sponsorship program in the U.S. CCA, the Americas-based airports business of…

AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology

Study Shows Brands, Agencies And Publications Are Suffering From Vendor Overload, Point-Based Solutions Unable To Solve Underlying Industry Problems Marketers On Average Use 28 Advertising And Marketing Technologies; Will Add 8 New Technologies Next Year; 70% Think They Will Have Even More In Three Years The convoluted digital advertising supply chain has been under the microscope since P&G’s Marc Pritchard called on the industry to clean up its act, but according to marketers it hasn’t gotten any better. A recent…

AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable…

AdTheorent Becomes the First Company to Be Four-Time Recipient of Frost & Sullivan's North American Growth Excellence Leadership Award Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2019 North American Growth Excellence Leadership Award for driving the next-generation of digital advertising strategies.  AdTheorent's innovative platform and technology-enabled services, including its unprecedented data science-as-service…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

ADAPT Researchers Partner with Collibra to Develop Data Valuation Systems for Tomorrow’s Digital Enterprises

Collibra, a Billion-Dollar Data Governance and Catalog Software Company, Has Partnered with OptimusChain, a Research Fellowship Sponsored by the H2020 Marie Skłodowska-Curie Research Project EDGE Computer scientists from the ADAPT Centre, an SFI Research Centre, are partnering with Collibra, a leader in enterprise data governance and catalog software, to develop innovative ways to estimate and monitor the value of data to a business. The ADAPT-led OptimusChain (Optimizing Data Value Chains) initiative will spearhead new…

Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components that comprise the flywheel, including owned, paid, and earned media. “By bringing together teams to support merchandising,…