Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor advertising providers and transit media operators. Primarily, Echo Digital has been built for bus and taxi advertising companies interested in bringing on-vehicle campaigns online to maximise client return on investment while growing their own revenue. Echo Digital can also be used by…

Startups gain easy access to affordable, scalable on-car advertising Adverttu, the adtech company bringing out of home advertising into the digital age, has joined WeWork Labs, the global digital platform connecting and supporting early-stage startups and small businesses. Artjom Jekimtsev, CEO and founder of Adverttu, said: “WeWork Labs is an exceptional resource for ambitious startups, hyper growth companies and disruptive challengers. Seasoned founders and pioneering entrepreneurs know that strong partnerships build…

Company accelerates performance marketing initiatives and closes in on 40,000 drivers Adverttu, the adtech company bringing out of home advertising into the digital age, has named Annamaria Hajas as its new Head of Growth & Marketing. Annamaria will lead Adverttu’s performance and brand marketing strategy and grow the company’s user base using its own on-car advertising and digital solutions. This includes Adverttu’s shadowfencing offering, which allows advertisers to send complementary digital messages to anyone a…

Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company Adverttu, the UK’s fastest growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation. Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO.…

Company also growing EV partnerships as brands request green campaigns Adverttu, the UK’s fastest growing transit media platform, has seen growth in its partner and affiliate community as well as renewed interest from organisations in the innovation, startups and growth consultancy sectors. Industry bodies, accelerators, incubators, startup-centric workspaces and other entrepreneurial targeted communities are introducing Adverttu’s on-vehicle advertising platform to their portfolio companies and member organisations…

Out of home advertise company showcases its versatility and distinct media canvas Adverttu, the UK’s fastest-growing transit media platform, has revealed the range of private cars that brands and businesses can advertise on. This snapshot reinforces the Gig Economy’s value to the economy at this time and the broad mix of different lifestyles that make up Adverttu’s 18,000+ drivers. Adverttu’s fleet includes mainstays like the Toyota Prius and Ford Focus as well as high-performance luxury cars, including: 24…

First-of-its-kind shadowfencing capability lets brands target transit media audiences online Adverttu, the UK’s fastest growing transit media platform, has launched Europe’s first OOH shadowfencing solution. Advertisers can now seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Complementary mobile and social advertising can be delivered to…

Unique way to directly help NHS staff, volunteers and other essential workers Adverttu has launched its new NHS Driver Volunteer Support Programme in response to COVID-19. Through the programme, businesses and brands can support Adverttu’s drivers working across gig economy delivery services, healthcare, the military and in the public sector, as well as those who have become NHS Volunteers. Marketing Technology News: Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising…

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…