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MINI Australia Chooses Reevoo to Drive Brand Advocacy

MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and experiences from MINI owners via its new website. Celebrating its 60th birthday this year, the BMW-owned brand joins over 25 other automotive companies that have chosen to extend honest and unedited reviews to their online audiences through Reevoo's solution. Marketing Technology News: Why Your Digital Marketing Strategy Needs Instagram Alex McLean, Head of Marketing at…

Signal Names Cooper, Northrup, Procter to Chair Firm’s Advocacy, Communications Practices

Signal Group, a leader in modern public affairs, announced that it has appointed Charles Cooper, Elizabeth Northrup, and John Procter to leadership roles at the firm. Charles Cooper has been named Managing Director and chair of Signal’s Advocacy group. Elizabeth Northrup and John Procter have been named Managing Directors and co-chairs of the firm’s Communications group. With combined experience of more than 60 years, Cooper, Northrup, and Procter, will focus on execution of the firm’s unique modern public affairs…

Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio

Operative, the ad management platform of choice for the world's largest media brands, announced it has promoted Brenda Salce-Garcia to SVP, Customer Success. Brenda will be responsible for Operative's global customer base, leading its strategic direction to drive customer engagement and time-to-value. In her new appointed role, Brenda joins Operative's executive team having successfully managed customer engagement for five years at the company from her previous role in account management and in prior roles at major media and…

Pantheon Launches Community and Advocacy Program for Drupal and WordPress

The Pantheon Heroes Community Is Dedicated to Contributing to the Greater Good of the Open Web Pantheon, the leading WebOps platform for Drupal and WordPress, announces the launch of the Pantheon Heroes Community. By helping some of the brightest minds in the Drupal and WordPress communities shine, Pantheon hopes to empower Open Web development. The program will create a repository of Drupal and WordPress best practices and create content to help developers be successful in these communities. Pantheon Heroes include…

Gartner Says Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy

New Research Shows Organizations How to Discover Innovative Customer Experiences that Build Stronger Relationships Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed management’s expectations, just 22 percent of CX leaders report their CX efforts…

Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…

Accenture Acquires Yesler, Bolstering its B2B Marketing Services

Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. Terms of the transaction were not disclosed. Accenture acquires Yesler to enhance B2B marketing services The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation. With…

Okta Accelerates Philanthropy Commitment Announcing $10 Million in Giving and Launch of Nonprofit Technology Initiative

Okta, Inc., the leading independent provider of identity for the enterprise, announced a commitment of $10 million in philanthropic funding over the next three years, the majority of which will support the technology needs of nonprofits. At the core of the commitment is a new Nonprofit Technology Initiative, the goal of which is to enable every nonprofit to leverage technology to power and scale its mission. The Nonprofit Technology Initiative will focus on three key areas including accelerating nonprofits’ move to the…

BigSpring Announces Sudha Bala as Vice President, Customer Success and Luke McNeal as Vice President, Sales

BigSpring, the provider of a mobile learning and productivity platform enabling lifelong skilling with measurable ROI, announced the appointments of Sudha Bala as Vice President, Customer Success and Luke McNeal as Vice President, Sales, bolstering its leadership team. As Vice President, Customer Success, Bala will be responsible for global customer advocacy, ensuring the customer is at the heart of BigSpring’s growth strategy. As Vice President, Sales, McNeal will continue to grow BigSpring’s strong presence in Asia and…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

ForgeRock Expands Leadership Team to Extend Success in Cloud

Renee Beckloff, VP of Cloud Success, and Sudhakar Peddibhotla, VP of Engineering, join digital identity leader ForgeRock, the leading provider in digital identity, announced the appointment of Renee Beckloff as VP of Cloud Success and Sudhakar Peddibhotla as VP of Engineering for Autonomous Identity. These strategic hires reinforce ForgeRock’s commitment to delivering the most comprehensive identity platform for customers to deepen relationships with their consumers and increase the productivity and connectivity of their…

Derive Systems Appoints John Oechsle As Chief Executive Officer

Derive Systems Appoints John Oechsle As Chief Executive Officer. Oechsle Brings Proven Record Leading Software Companies. Derive Systems, a leading B2B and B2C automotive technology provider with over two million software installations on the road, announced today that the Company’s Board of Directors has appointed H. John Oechsle as Chief Executive Officer. John, a consumer and capital market veteran, has distinguished himself as a modest, disciplined, and demanding consumer advocate. With more than 30 years’ experience,…

4A’s Brings On New Team To Handle Marketing and Communications

Industry Veteran Donna Tobin and Jennifer Risi's The Sway Effect Tapped to Lead Efforts to Strengthen the Organization's MarComms In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect…

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

TechBytes with Bill Swift, EVP and CTO at Brierley+Partners

Hi Bill, tell us about your role and the team/technology you handle at Brierley. I’m the CTO at Brierley and my primary responsibilities are product direction/strategy/development, sales presentations, global expansion, partnerships, client delivery, and ongoing support. In terms of the technology I handle in my role, I focus on transformation initiatives. Specifically, product architecture, client delivery models, organization/team structure, methodology, automation, and employee satisfaction and growth. How much has…

Phunware Announces New Customer Wins for Application Transactions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

Mobile CRM: Definitions and Industry Trends

A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your customers and potential customers in real-time. All thanks to a mobile CRM app that helps your Sales-force work smarter and faster. With a mobile CRM application, you can update, synchronize and share information with all the departments in the company. With mobile CRM, you can access your business data on the go. In simple words, a mobile…

The Power Pair: How Couples Are Shaping Influencer Marketing

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

YouAppi Grows Marketing and Asia Teams in Q4 2019

The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution. Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing…