Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation's leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple's proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing. "Affiliate marketing is one of the most effective performance-focused strategies an online business can engage in," said…

Fintel Connect Named Top 10 in Best Affiliate Marketing Software by 360Quadrants

Fintel Connect, the leading affiliate marketing platform for the financial industry, is proud to have been named a top ten affiliate marketing software vendor by 360Quadrants. Fintel was also recognized as an Innovator by 360Quadrants, due to its substantial product innovations and unique industry focus. Marketing Technology News: Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform 360Quadrants' rigorous scoring process combines analysis of 110 parameters drawn from…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

Top 10 Affiliate Marketing Programs Software Vendors – By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's products. The program software is used to enhance sales and create significant online revenue. It is beneficial to both brands, as well as affiliate marketers.This program software also helps in managing payments amongst merchants and affiliates, enabling both the parties to focus on the particulars of their arrangement. 360Quadrants, the most granular comparison platform,…

Blue Beat Digital Offers Affiliate Marketing Opportunities

Enabling People to Earn a Living While Helping Save Lives Blue Beat Sales, a division of Blue Beat Digital, announces the creation of an affiliate marketing program for their Personal Protective Equipment (PPE) Blue Beat, an innovative company born in South Africa as a lead developer of branded mobile phones and accessories that are bundled with SIM cards to offer premier service at partner pricing. Mobile phones and accessories at highly discounted rates, with no compromise in quality or access, was the market play…

How Affiliate Marketing Is Shaping E-Commerce

Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

What Is Affiliate Marketing and How Can You Get Involved?

There are a lot of different ways to make money nowadays. On top of working everyday jobs, people are investing in the stock market. People are gambling. People are using survey sites. All of these methods can make people a fair amount of cash on the side of their normal jobs, but there are better ways to do it. We aren’t saying our method is the only one out there, but there are certainly a lot of worse ways to go about it. We’re talking about Affiliate Marketing, and chances are you’ve never heard of this before.…

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

Rakuten Marketing announced a new affiliate marketing relationship with Monster, a leader in connecting the right people to the right jobs, to help enhance Monster’s e-commerce reach and visibility. With a combined interest in providing a positive user experience, Monster’s work with Rakuten Marketing will help recruiters connect with the right candidates. Working together, Monster and Rakuten will develop a comprehensive online strategy to diversify publisher partners, allowing recruiters and human resources…

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand's scale while maintaining…

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

TVPage Launches Influencer Video Affiliate Marketing at Shoptalk 2018

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…

The State of Affiliate Marketing By Oliver Roup, CEO of VigLink

Affiliate marketing should be part of every online business’s suite of digital products, and for good reason. In fact, the affiliate marketing industry is estimated to grow to 6.8 billion dollars by 2020. VigLink conducted a survey of 500 publishers and 100 merchants that currently use an affiliate marketing program. The survey also explored the current industry sentiment, and expectations for the future. The results showcase the high performance of affiliate service, and how publishers and merchants plan to increase their…

Three Dangers of Affiliate Marketing and How to Avoid Them

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…