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New Allego 6 Platform Delivers All-in-One Solution for Sales Learning and Enablement to Make Virtual Teams More Productive and Successful

Major new release improves user experience and adds content management capabilities to simplify the process of creating, accessing, and sharing sales learning and enablement content Allego unveiled Allego 6, the newest version of its market-leading learning and enablement platform, which features a modern user interface refresh that makes it easier than ever for distributed teams to quickly learn critical skills, find the right content at the moment it’s needed, and collaborate more effectively with their peers from…

Allego Wins 2019 Brandon Hall Group Excellence in Technology Award for “Best Advance in Sales Training Online Application” for the Second…

Allego, the modern sales learning and readiness platform, announced today it has won a coveted Brandon Hall Group Excellence in Technology award in the Best Advance in Sales Training Online Application category. Allego was recognized with a bronze award for its success in elevating sales readiness with its modern learning solution. This is the second year in a row that Allego has been recognized in the same category. @Allegosoftware recognized by Brandon Hall Group Excellence in Technology Awards for Best Advance in Sales…

Allego Sales Readiness Platform Wins Best in Biz Award for the Second Year in a Row

Modern Sales Learning and Readiness Platform Recognized as an Enterprise Product of the Year for Sales Software Allego, the modern sales learning and readiness platform, announced it has been named a winner in the Enterprise Product of the Year – Sales Software category by Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America. @Allegosoftware recognized as an Enterprise Product of the Year in Sales Software by…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

How Impactful is Sales Coaching Today? Allego Survey Uncovers Deep Divisions Between Sales Managers’ and Reps’ Perceptions

Time Constraints, Technology Gaps, and Lack of Organizational Support Cited as Key Barriers to Achieving Greater Sales Coaching Effectiveness Allego, the modern sales learning and readiness platform, announced the results of a new survey that examines sales reps’, managers’ and sales enablement professionals’ perceptions and preferences when it comes to sales coaching. The study findings, which are summarized in the e-book “The State of Sales Coaching 2019,” reveal that while nearly all sales managers (93 percent) think…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Allego 5.0 Extends Best-In-Class User Experience to Trainers, Admins and Managers

Allego 5.0, The Latest Release Delivers Configurable Dashboards as Well as Improved Management and Tracking of Assigned Learning Allego has unveiled Allego 5.0, the newest version of its modern sales learning and coaching platform which adds more than 100 enhancements and improvements. New customizable dashboards provide greater visibility into competency levels and system engagement across individuals and teams, and extensive new learning administration functionality gives admins and trainers immense flexibility to easily…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Allego and Strategy to Revenue (STR) Partner to Deliver Industry-First Sales-Enablement-as-a-Service Solution for SMBs

Allego, the leading mobile video sales learning platform, and Strategy to Revenue (STR), a global provider of enterprise, sales force management and sales force effectiveness solutions, has announced a partnership that will allow organizations to access a full range of sales enablement services, strategies and technologies with the same flexibility and ease-of-use associated with traditional software-as-a-service. Recommended Read: Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights…

Seismic Surpasses 100 Technology Integrations Available to Customers

Seismic Experiences Significant Partner Ecosystem Growth; New Integrations Include Adobe, Domo, Gong, Lessonly, SalesLoft, Snowflake and More Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced it has exceeded 100 technology integrations that provide customers with the sales enablement industry's largest partner ecosystem. Ranging from CRM and business intelligence to marketing automation and sales engagement, Seismic is purpose-built to work with any…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

Stibo Systems’ Customers adidas, Grupo Éxito to Discuss Their Focus on Transformational Customer Experiences at NRF

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, has expanded its presence at the National Retail Federation’s 2020 conference. Stibo Systems’ customers – global sportswear brand adidas and South American supermarket conglomerate Grupo Éxito – will discuss their efforts leveraging MDM to achieve a more meaningful customer experience. Stibo Systems customers adidas, Grupo Éxito to discuss MDM and their digital transformations at NRF 2020. Peter Brook, Director of…

Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm

Crayon, the market and competitive intelligence company, was named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019 report. The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers. Crayon The report states that Crayon leads the pack with a focus on measuring the platform's impact on sales and provides out-of-the-box integration, enabling the setup of…

Ntooitive Named Digital Marketing Agency of Record for L.A. Care Health Plan

Nation’s Largest Public Health Plan with Nearly 2.2 Million Members Taps Ntooitive to Drive Brand Awareness, Leveraging Agency’s New Marketing Solution Called Ntooitive Healthcare Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, has been selected by L.A. Care Health Plan, the largest publicly-operated health plan in the country, as its Digital Marketing Agency of Record. To drive and support a growing healthcare practice, Ntooitive has also…

Why Your Mickey Mouse Marketing Tactics Aren’t Working

There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom into hundreds of pieces, only to be overwhelmed by hundreds of smaller versions of the same broom. It’s an allegory that marketers might take to heart when looking at customer segmentation. In many cases, segmentation creates a bigger problem by creating smaller versions of the same problem—namely, how to have a more personalized relationship with customers. You can’t fault marketers for not…

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

Spotify Launches in India

World’s Most Popular Music Streaming Service Launches a Personalised Experience, Upgraded for India Spotify, the world’s leading music streaming service, is available in India with all-new features tuned to Indian music fans’ personal tastes. With today’s launch in the world’s second most populous country, Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile internet and smartphones become faster and more…

Zappi Announces Newly-Formed Customer Team Lead by Julio Franco

Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi's Platform Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform's insights capabilities, the team's focus will be to ensure customers are equipped to help brands…

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer small business owners. Millennials are used to instant gratification,…

Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…